Online Video Becoming A Habit - InformationWeek

InformationWeek is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them.Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

IoT
IoT
Infrastructure
News
6/21/2007
02:42 PM
Connect Directly
LinkedIn
Twitter
RSS
E-Mail
50%
50%

Online Video Becoming A Habit

Watching online video is becoming a routine part of Internet-using Americans' lives, with more than half saying they watch videos online at least once a week.

Viewing video online is becoming a habit in the United States, particularly among young adults. And the rest of the nation isn't far behind.

Daily video viewing increased by 56% between 2006 and 2007, rising from 9% to 14% among Internet-using Americans between the ages of 12 and 64, according to a report released this week from media consultancy Frank N. Magid Associates.

Weekly usage of online video has also increased, according to the report, though at a less impressive growth rate of 18%. In 2006, 44% of Internet-using Americans viewed online videos at least once a week. This year, that number reached 52%.

It's the young -- particularly young men -- who have taken to online video the fastest. Among men between the ages of 18 and 24, 35% say they watch online video daily, and 80% do so at least once a week. Some 53% of women in the same age group report viewing online videos at least once a week.

The types of content watched regularly by the online video viewers include news (35%), jokes/bloopers (31%), movie previews (31%), weather (31%), music videos (29%), consumer-generated videos (27%), TV show clips (23%), sports (18%), video-game content (18%), and videos produced exclusively for the Web (16%).

The popularity of online video was confirmed in another report out this week. Broadband service vendor Ellacoya Networks said that Web traffic now accounts for 46% of Internet traffic, overtaking peer-to-peer traffic as the largest percentage of network bandwidth. And of that 46%, video-sharing site YouTube alone accounts for a fifth.

We welcome your comments on this topic on our social media channels, or [contact us directly] with questions about the site.
Comment  | 
Print  | 
More Insights
News
How to Create a Successful AI Program
Jessica Davis, Senior Editor, Enterprise Apps,  10/14/2020
News
Think Like a Chief Innovation Officer and Get Work Done
Joao-Pierre S. Ruth, Senior Writer,  10/13/2020
Slideshows
10 Trends Accelerating Edge Computing
Cynthia Harvey, Freelance Journalist, InformationWeek,  10/8/2020
White Papers
Register for InformationWeek Newsletters
2020 State of DevOps Report
2020 State of DevOps Report
Download this report today to learn more about the key tools and technologies being utilized, and how organizations deal with the cultural and process changes that DevOps brings. The report also examines the barriers organizations face, as well as the rewards from DevOps including faster application delivery, higher quality products, and quicker recovery from errors in production.
Video
Current Issue
[Special Report] Edge Computing: An IT Platform for the New Enterprise
Edge computing is poised to make a major splash within the next generation of corporate IT architectures. Here's what you need to know!
Slideshows
Flash Poll