Russia's ongoing dispute with Ukraine, which so far has led to the annexation of Crimea, has presented Google with a problem: how to draw national borders in Google Maps at a time when there's no consensus.
Google claims that it draws its maps fairly and adjusts local versions as required by local laws. "Google Maps makes every effort to depict disputed regions and features objectively," a Google spokesperson told us in an email. "Our Maps product reflects border disputes, where applicable. Where we have local versions, we follow local regulations for naming and borders."
But Äventyret founder Stefan Geens, who has followed Google's mapping services for years through his blog Ogle Earth, took issue Tuesday with the malleability of borders on Google Maps. He argues that Google has created a version of Google Maps that depicts Crimea as part of Russia to avoid conflict with authorities in Russia and to reflect what local populations want to see.
At the moment, the international version of Google Maps shows the border between Russia and the Crimean region of Ukraine as a dotted line, which means disputed territory. The Ukrainian version of Google Maps shows Crimea as part of Ukraine. And the Russian version of Google Maps shows Crimea as part of Russia.
Geens says Google's explanation that it follows local laws to draw local map versions is "wholly disingenuous, because it does not apply to Russia, where there is no law that compels local map publishers to show Russia's borders in a certain way."
Google did not respond to a request to confirm that its Crimea map variations are required by law.
Geens says that, even though Google might have reason to fear legal action -- specifically from a Russian law passed this year that granted the Russian Federal Mass Media Inspection Service the right to shut down websites that support unsanctioned protest and from limits on propaganda in Russia's Article 29 -- the company appears to be trying to avoid a boycott from Google users in Russia who support the annexation and to protect employees in the country.
[Read how hackers reacted to Crimea events: DDoS Attacks Hit NATO, Ukrainian Media Outlets.]
To support his view that Google is acting on expediency, rather than legal coercion, Geens observes that Google Maps in Ukraine also differs from the international version in ways that reflect popular Ukrainian sentiment.
Yuriy Gorodnichenko, associate professor of economics at the University of California at Berkeley and a native of Ukraine, criticized Google's approach. "This policy is completely wrong," he said in a phone interview. "We should follow what the United Nations says. From any legal standpoint, Google should not do it. They should not identify Crimea as part of Russia."
Last month, the UN condemned Russia's annexation of Crimea and adopted a resolution supporting the territorial integrity of the region.
Gorodnichenko said that citing popular support as the justification for redrawing borders should be viewed with skepticism. In far eastern Russia, for example, there's a huge Chinese minority that would be happy to be part of China, and that sentiment is not reflected on Google Maps. He also said that the integrity of referendum held in Crimea to measure popular support for joining Russia was dubious.
Google says its mission is "to organize the world's information and make it universally accessible and useful." Regarding disputed geographic data, the company's mission appears limited to making locally appealing versions of that information locally accessible.
Geens said in an email that he wanted to document how Google for the first time has created a local version of a map that deviates from its international map for nonlegal reasons.
"I can only guess at the motivation, but if it is to save the company's skin amid a sudden and rapid upsurge of jingoism, then I can certainly understand it," he said. "However, I would still expect Google to be transparent in its actions, not pretend it has legal cover for something it has been merely cowed into doing by threats of a boycott."
Geens expects that if the conflict drags on and Russia moves to annex the eastern third of Ukraine, "Google's situation will become increasingly untenable, and that it will eventually need to exit the Russian market much as it did China, on the grounds that the country is fundamentally incompatible with Google's vision of Internet freedom."
Far from fading away in the face of consumer-class competition from Google, Skype, LinkedIn, and others, unified communications is enjoying new relevance in enterprises -- there's even an SDN connector for UC. To reflect these updates, InformationWeek revamped its UC survey for 2014. Take part in the InformationWeek 2014 Unified Communications Survey and be eligible to win a great prize. Survey ends April 18.