Opera Shoots For No. 2 - InformationWeek

InformationWeek is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them.Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

IoT
IoT
News
News
9/20/2005
02:11 PM
50%
50%

Opera Shoots For No. 2

Execs are hoping that today's announcements, which rid the browser of both licensing fees and ads, will win over new converts.

Opera Software wants to be the world's number two browser, said the Norwegian company's chief executive, and one step in that direction is to dump ads in its software.

"Our goal is to become the number two browser," said Jon S. von Tetzchner, Opera's CEO. "It's going to be tough to get the number one spot from Microsoft."

That means supplanting Mozilla's Firefox, which by all metrics owns second place. As of last week, NetApplications pegged Firefox with 8.3 percent of browser market share, compared to Microsoft Internet Explorer's 86.3 percent.

"We just want to have more users than Firefox," said Tetzchner. "I hope they have a significant market share as well."

Chutzpa aside, Tetzchner said he's counting on the removal of ads from Opera to grow his browser's user base. That, he said, is more important than the revenue from the ads once placed in the program.

"Over time, our revenues through third-party agreements, such as with Google and eBay, grew more than the revenues from the ads within the browser," said Tetzchner. "Right now, 45 percent of our revenues are coming from things other than ads, including search deals [with Google]. It's these improved agreements that allowed us to go free."

The more users for Opera, he said, the more lucrative those deals become.

But Tetzchner has a hard row to hoe. By NetApplications' count, Opera has a very small slice of the browser market: just 0.62 percent.

"With the additional users we'll gain from taking Opera free, we'll make more revenue in the long run," Tetzchner said.

Also on Tuesday, Opera released version 8.5 of the browser for Windows, Mac OS X, Linux, FreeBSD, and Solaris. This edition not only strips out banner ads within the browser and removes the licensing registration module (since the software's now free), but also fixes some security vulnerabilities and corrects JavaScript problems seen on some sites.

Opera 8.5 can be downloaded from the company's Web site.

We welcome your comments on this topic on our social media channels, or [contact us directly] with questions about the site.
Comment  | 
Print  | 
More Insights
State of the Cloud
State of the Cloud
Cloud has drastically changed how IT organizations consume and deploy services in the digital age. This research report will delve into public, private and hybrid cloud adoption trends, with a special focus on infrastructure as a service and its role in the enterprise. Find out the challenges organizations are experiencing, and the technologies and strategies they are using to manage and mitigate those challenges today.
Commentary
Enterprise Guide to Digital Transformation
Cathleen Gagne, Managing Editor, InformationWeek,  8/13/2019
Slideshows
IT Careers: How to Get a Job as a Site Reliability Engineer
Cynthia Harvey, Freelance Journalist, InformationWeek,  7/31/2019
Commentary
AI Ethics Guidelines Every CIO Should Read
Guest Commentary, Guest Commentary,  8/7/2019
Register for InformationWeek Newsletters
Video
Current Issue
Data Science and AI in the Fast Lane
This IT Trend Report will help you gain insight into how quickly and dramatically data science is influencing how enterprises are managed and where they will derive business success. Read the report today!
White Papers
Slideshows
Twitter Feed
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.
Sponsored Video
Flash Poll