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Windows 8.1 Update 1: Nadella's Challenge

Microsoft has a new CEO, but does it have a new Windows strategy? Here's what to expect from Windows 8.1 Update 1.

have shifted to a more likely scenario: Update 1 will automatically recognize the underlying hardware, booting to the desktop on non-touch PCs, and to the Start Screen on tactile-equipped devices.

3. That sounds good for people with old PCs, but I use a Windows tablet. What's in it for me? True, Update 1's most visible alterations target disenchanted desktop users -- but anyone who regularly moves between Windows 8's two UIs could benefit from greater cohesion.

Plus, Microsoft hasn't even acknowledged these leaks yet. It's certainly possible that Microsoft will adjust its strategy before future Windows 8.1 updates make it to market.

That said, Update 1 is thought to include a number of behind-the-scenes enhancements that will further unify the code beneath Microsoft's various platforms. In theory, this should enable developers to create applications that can be deployed throughout the entire Windows ecosystem with minimal tweaking.

The takeaway for Windows tablet users? If Microsoft motivates developers, you'll get better and more abundant apps.

4. When is Update 1 coming? According to a report this week by ZDnet's Mary Jo Foley, Update 1 will arrive in April. A March release date has previously popped up in rumors. Build, Microsoft's conference for developers, is in April.   

5. Didn't Windows 8.1 just come out last fall? Why is a new update coming already? There are two ways to look at this.

On the one hand, Microsoft has abandoned its old Windows development model, in which major changes were deployed every two years in massive chunks. Now, small updates arrive on a continual basis, and even large changes, such as Update 1 appears to be, can be pushed out between major product revisons. New Microsoft CEO Satya Nadella has championed this sort of rapid release cadence throughout his career, making it a staple of his enterprise and cloud teams. Update 1 was in the works long before Nadella got the job -- but with the 22-year Microsoft veteran now at the helm, customers can probably expect more of his preferred cadence.

Then again, Microsoft sort of has to rush out another update. Windows 8.1 has made only modest inroads in the tablet market. Among PC users, the OS is truly struggling. Demand has been so bad HP recently launched a promotion for Windows 7 machines that uses the slogan "Back by Popular Demand!"

6. Is Update 1 the equivalent of Windows 9? It doesn't appear to be. Microsoft tippers have reportedly said Windows 9 will arrive in April 2015. The new OS will allegedly complete some of the desktop-Modern integrations begun in Windows 8.1. Notably, it is expected to allow Modern apps to run not only in full-screen mode, as they do now, but also in windows on the desktop, just like legacy apps. Windows 9 is also expected to reintegrate Windows 7's Start menu.

The next-gen flagship could debut at Build as a development announcement, but with Nadella less than a week into his new job, plans could change. 

7. What does this mean for the future of Windows? In many ways, Update 1 and Windows 9 appear to represent a retreat from Microsoft's original Windows 8 goals: popularizing convergent devices; encouraging PC users to embrace touch gestures; and so on.

Even so, Microsoft doesn't seem intent on abandoning so much as repositioning the Modern UI.

With Nadella now directing retiring CEO Steve Ballmer's "One Microsoft" strategy, bigger changes could be afoot for Windows. Services such as Office Web Apps and OneDrive have already decoupled some Microsoft applications and services from the OS. Under Nadella, it's likely the company will accelerate this strategy, making more of its assets cross-platform and cloud-friendly.

That means Windows devices, particularly tablets, will have to provide the best integrated experience to remain relevant. If iPad and Android tablets support native versions of Office, Skype, OneDrive, Outlook, and other Microsoft properties, Windows slates will only add value if they package everything better than the competition.

As to how Nadella will handle these challenges, he and other Microsoft leaders will be under pressure to deliver a persuasive explanation at Build.

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