Oracle Lays Out Roadmap For Application Suite - InformationWeek

InformationWeek is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them.Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.


Oracle Lays Out Roadmap For Application Suite

Oracle laid out today the details of its Oracle 11i application suite, which adds new application modules and integrates enterprise resource planning, customer-relationship management, supply-chain, and E-business applications on a single database.

The new release, unveiled at the Oracle Applications User Group conference in Orlando, will do away with the company's separate releases for ERP and CRM. By linking all applications together, the vendor says, companies can get a complete view of company operations and customer interactions. "The rhetoric of a 360-degree view of the customer finally becomes a reality," says Mark Barrenechea, senior VP of Oracle's CRM products division. A customer transaction conducted with a salesperson, for example, is immediately available to ERP and supply-chain applications.

One of the biggest additions to Oracle's application lineup is Oracle Internet Order Management, which forms a linchpin between E-commerce, CRM, and supply chain. The application will guide customers through the Web purchasing process, then accept orders from both Web sites and sales representatives. Once the order is placed, the system will give customers product-arrival information and move the order into supply chain planning and logistics applications.

Coupled with order management is an enhanced supply-chain management suite. The suite pulls together applications that have traditionally addressed only individual links of the supply chain, such as demand planning, logistics, and manufacturing resource planning. "You can have one planning engine handling the whole supply chain problem," says Ron Wohl, senior VP of Oracle Applications Development. By pulling all of the pieces into one supply-chain engine, companies can use one system to collaborate with business partners and make planning decisions that factor in such variables as location, materials, time, and availability.

The vendor also announced a business intelligence suite revolving almost entirely around customer-relationship management, including Marketing Intelligence, Customer Intelligence, Sales Intelligence, Call-Center Intelligence, and E-commerce Intelligence. The suite will analyze sales and marketing campaign success, customer cost and profitability, sales pipelines, and customer service, allowing companies to not only track what customers have done, but also why they did it. Analysts say it's critical for CRM vendors to focus on analytic applications, not just the operational applications most currently have. "Companies can improve their customer activities through business intelligence," says Steve Bonadio, an analyst with the Meta Group.

Other pieces of the release include Internet self-service applications for accounts receivable and integrated travel and expense reporting; an Internet portal that lets customers view all their interactions with a company; Internet business practices that would, for instance, compensate salespeople for purchases their customers make over the Internet; an architecture that will let businesses run global application operations on a single central data store; and a new user interface.

Despite the new features, analysts' enthusiasm is tempered somewhat by the timing of the release. It was originally intended for a fourth-quarter release, but has slipped to the first quarter for financials, projects, human resources, supply chain, and manufacturing; and the second quarter for the CRM and order-management applications. "That's a significant deviation," Bonadio says. Oracle says, however, that the pivotal order management application was actually intended for Oracle 12, so customers will be able to buy it sooner than anticipated.

We welcome your comments on this topic on our social media channels, or [contact us directly] with questions about the site.
Comment  | 
Print  | 
More Insights
2021 State of ITOps and SecOps Report
2021 State of ITOps and SecOps Report
This new report from InformationWeek explores what we've learned over the past year, critical trends around ITOps and SecOps, and where leaders are focusing their time and efforts to support a growing digital economy. Download it today!
InformationWeek Is Getting an Upgrade!

Find out more about our plans to improve the look, functionality, and performance of the InformationWeek site in the coming months.

Remote Work Tops SF, NYC for Most High-Paying Job Openings
Jessica Davis, Senior Editor, Enterprise Apps,  7/20/2021
Blockchain Gets Real Across Industries
Lisa Morgan, Freelance Writer,  7/22/2021
Seeking a Competitive Edge vs. Chasing Savings in the Cloud
Joao-Pierre S. Ruth, Senior Writer,  7/19/2021
Register for InformationWeek Newsletters
Current Issue
Monitoring Critical Cloud Workloads Report
In this report, our experts will discuss how to advance your ability to monitor critical workloads as they move about the various cloud platforms in your company.
White Papers
Twitter Feed
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.
Sponsored Video
Flash Poll