Orange Claims Ownership Of The Color Orange? - InformationWeek

InformationWeek is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them.Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

IoT
IoT
News
Commentary
2/19/2005
04:58 PM
Mike Elgan
Mike Elgan
Commentary
50%
50%

Orange Claims Ownership Of The Color Orange?

The UK mobile phone giant, Orange, says its competitors should not be allowed to use the color orange in its advertisements. Next thing you know, they'll claim to own the fruit as well.

This sounds like something you might find in The Onion, but according to The New York Times, the British mobile phone company Orange is claiming ownership of its namesake color.

The paper reported that Orange plans to sue wireless startup easyMobile for using the color orange in its advertisements.

The Times quoted a statement by the company that said, "We have been unable to secure a commitment from [easyMobile] not to infringe our rights regarding the use of the color orange."

Next thing you know, they'll say they own the fruit, too.

The move is part of a larger and highly disturbing trend whereby companies come along and claim ownership of and rights to things that they didn't invent that are part of the natural world or have spontaneously emerged from human culture.

The American firm Blue Frog Mobile filed a lawsuit recently against the French media conglomerate Lagardere Active over the use in advertising of what it says are two phrases Blue Frog owns: "Get some bling in your ring" and "the hook-up." The first one is a phrase, which is understandable. But "the hook-up" is just standard hip-hop slang neither company invented, but nevertheless both want to own and exclude others from using.

Judges everywhere should spank companies that try to pull this kind of opportunistic culture grabbing and remember that colors and street slang aren't the property of corporations.

We welcome your comments on this topic on our social media channels, or [contact us directly] with questions about the site.
Comment  | 
Print  | 
More Insights
State of the Cloud
State of the Cloud
Cloud has drastically changed how IT organizations consume and deploy services in the digital age. This research report will delve into public, private and hybrid cloud adoption trends, with a special focus on infrastructure as a service and its role in the enterprise. Find out the challenges organizations are experiencing, and the technologies and strategies they are using to manage and mitigate those challenges today.
Commentary
Future IT Teams Will Include More Non-Traditional Members
Lisa Morgan, Freelance Writer,  4/1/2020
News
COVID-19: Using Data to Map Infections, Hospital Beds, and More
Jessica Davis, Senior Editor, Enterprise Apps,  3/25/2020
Commentary
Enterprise Guide to Robotic Process Automation
Cathleen Gagne, Managing Editor, InformationWeek,  3/23/2020
Register for InformationWeek Newsletters
Video
Current Issue
IT Careers: Tech Drives Constant Change
Advances in information technology and management concepts mean that IT professionals must update their skill sets, even their career goals on an almost yearly basis. In this IT Trend Report, experts share advice on how IT pros can keep up with this every-changing job market. Read it today!
White Papers
Slideshows
Twitter Feed
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.
Sponsored Video
Flash Poll