Chief Information & Global Services Officer, Procter & Gamble
Passerini, a longtime P&Ger, signed on in 1981 as a systems analyst. He became head of global business services in 2003, added the CIO title in 2004, and renamed his organization "Information Decision Solutions" to reflect its new services orientation.
Passerini champions "virtualization" technology that lets consumers evaluate products on store shelves through 3-D graphical representations, but collaboration is his particular passion. That's reflected in his latest project: rolling out 48 of Cisco Systems' super-high-end Telepresence teleconferencing systems over the next nine months. Passerini says this is the most aggressive use of the technology to date and serves as "an example of how to bring collaboration to the next level."