Plenty of people apparently disagree. A recent study by consultancy Altman Vilandrie & Company and research firm Peanut Labs found that over 50% of people who have seen 3D movies say they plan to buy a 3D TV within the next three years.
Frankly, I find that baffling. It's a rare movie that is made better by the presence of 3D technology. James Cameron's Avatar was more fun, I'll concede, in 3D. But largely that was a function of high production values and seeing the film in a theater.
In general, 3D does nothing to enhance storytelling and in many cases detracts from it, by diminishing picture quality, by interfering with the viewer's vision, and by hindering the viewer's suspension of disbelief -- the artificiality of 3D, particularly on a TV, calls attention to itself.
A few notable filmmakers apparently share my disdain for 3D, according to a recent New York Times article, not to mention 450 out of 450 attendees of Comic-Con, who said in a survey that they did not want to see a 3D version of the upcoming film adaptation of "The Hobbit."
3D belongs in gaming, where first-person immersion actually works, and in a few IMAX and blockbuster films. But 3D TV is like a 3D book -- also know as a pop-up book -- it's a clumsy novelty despite the fact that kids will get a kick out of it for a while. TV makers should focus on more interesting, meaningful innovations.
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