Hey, kids, remember the "electronic highway?" Actually, it was usually called the "Information Superhighway." If you haven't gotten the point yet, the artwork shows a highway. And note the badge, indicating the book covers topics including the WWW, Mosaic, and Netscape. Whatever happened to Mosaic, anyway?
The preface to this, the second edition, proclaims:
Doing business on the Internet has become the norm for thousands of companies in the United States.
You hear that? Thousands! Wow!
Since publication of the first edition of this book, over 20,000 businesses have registered for commercial Internet domains.
Over 20,000! Wow!
The preface, by author Mary Cronin, goes on to talk about the Web -- spelling the name out in full every time: "World Wide Web." It spells out the phrase "Universal Resource Locator (URL). And it concludes with the author's URL (which now leads to a Canadian office-furniture firm):
World Wide Web Home Page at:
To reach this and other World Wide Web locations, users need Web browser software. Such software provides a prompt for location address. Home page addresses always start with http:// followed by the exact sequence given. For more information navigating the World Wide Web, see Chapter 9.
Chapter 1 of the book gives an overview of the history of digital networks and how the Internet evolved. Chapter 2 is a manager's guide to the Internet, including information on the Web -- pardon me, the World Wide Web -- Gopher, and Usenet (which the author spells out in all-caps -- "USENET").
It's a pretty good chapter, actually, looking at using the Internet for competitive advantage and to build relationships with vendors and suppliers. Businesses are looking at those same issues today.
Elsewhere in the book, the author looks at how companies like Schlumberger, IBM, and Oracle were pioneering use of the Internet.