You can read the original piece on Cincinnati Children's Hospital here.
One of the hospital's specialties is fetal care, and it has created a fetal care portal to help doctors and patients make decisions -- namely by allowing real time collaboration between physicians at nearby hospitals. The portal includes research data on treatments and outcomes, and can be populated with electronic medical records.
By creating these solutions, the hospital has grown its reputation outside of the region. James said that 30 percent of the hospital's patient revenues come from patients outside the region who are interested in their niche, specialty offerings, like fetal care. This has also led to the ability to recruit physicians and scientists nationally and internationally, and building on the academic reputation, to raise funding. IT has been a core component of this strategic plan, James said.
IT also takes on an ultra-collaborative approach within the hospital. James has practitioners (therapists and physicians) working on her team so that she can better understand workflow, and design systems with their direct involvement. When the hospital was deciding on an Electronic Medical Records system, James had more than 100 clinicians involved in selecting it; they wrote scripts to question the vendors. The design sessions included 300 clinicians and business leaders.
Fritz Nelson is an Executive Editor at InformationWeek and the Executive Producer of TechWebTV. Fritz writes about startups and established companies alike, but likes to exploit multiple forms of media into his writing.
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