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Interop New York: Spotlight On Cloud Computing, Networking, Virtualization

The networking techfest, Nov. 16-20, will illuminate today's most important IT trends and technologies.
44% of Interop attendees said their organizations plan to increase IT spending in 2010, according to a survey by show organizers (Interop is operated by InformationWeek.com parent United Business Media).

95% of pre-registered attendees described themselves as "active purchasers" within their companies. Attendees' top spending priorities, according to the survey, are cloud computing, virtualization, wireless and mobility, security and network infrastructure.

Heymann said the survey results are consistent with his belief that, although Interop New York attendance will be down slightly compared to 2008, the individuals who do show up will be there for more than just tire kicking. "The quality of the attendee coming to events now is very strong," said Heymann. "They're active buyers; if they're not interested in spending they're not going to events," he said.

"The majority of attendees are in IT, but there is also a good percentage of business leaders as well," Heymann noted of Interop show-goers. Attendees can send live Tweets about their conference experience over Twitter by using the #Interop hashtag.

Interop New York also offers plenty of opportunities for socializing and networking with colleagues and new contacts.

The main social event for paid conference attendees is a night of bowling and other fun on Wednesday evening at Lucky Strike Lanes & Lounge, 42nd Street and 12th Ave. Also on Wednesday, the exhibition show floor will host a Booth Crawl where attendees can tour the various booths while having a drink and other refreshments.

The show flow also will offer a significant amount of free programming for attendees with Expo-only passes. "Some people don't have the budget to attend the entire conference, but we still want to serve those folks," notes Heymann.

Attendees can get a free drink on Wednesday at booths operated by Astara, Avocent, Force10 Networks, InteropNet NOC, OPNET, Qwest, Riverbed Technology, Thales e-Security, Xirrus, and others. For offsite networking, the Javits Center's location on Manhattan's West Side offers quick access to many of New York City's most famous lounges, restaurants, and entertainment venues.

Attendees who make a donation of $25 or more to Science Buddies, a 501(c)(3) charity that provides support for K-12 science education, will receive a $100 discount on their registration fee.

Register for Interop New York and see the full range of IT solutions to position your organization for growth. At the Jacob Javits Center, Nov. 16-20, 2009. Find out more and register.