"Smarter partnerships with such endemic Web properties as Facebook and YouTube reflect a new sophistication in how brands reach into the Web to acquire new audiences," reports Steve Smith of Digital Media Report. "And, frankly, magazine sites generally are just beginning to get savvy to the ways of online traffic building."
Both sessions-per-month and time spent per site were up in the fourth quarter, indicating that audience engagement is improving along with overall traffic. What's more, the MPA claims, improved online readership isn't reducing print readership. If anything, it's the opposite.
Now, will advertisers -- who have fled print magazines in droves over the last few years -- start to notice these trends as well?