The problem is, it's not what I want to watch on my phone. I'm a simple man. I want really timely news -- the kind that I'll allow to interrupt me -- or I want something incredibly practical.
Yes, there's news. There's news from ESPN and CNN. But somehow I get the sense that it's watered down at best, created when those networks have time to edit existing footage, which doesn't mean "right now," when I really want it. How about football highlights mid-Sunday? How about breaking in for the latest Michael Vick arrest? Phil Spector trial shenanigans? Anything live that happens with Britney Spears or Paris Hilton. Or better yet, learn what I watch and text me when there's something new (exclude the porn during work hours, please).
On the practical side, I want help. I've got a portable device that streams video, so I can take it with me in the garage or the backyard. Content companies should investigate creating how-to video guides for just about everything, like how to put together those damnable children's toys at holiday time; how to add a hard drive to my TiVo; how to pick a lock (JUST an example, folks).
I suspect we're a long way from that -- the money for the mobile content companies in the short term is location-based advertising. (Thank you for letting me know Kohl's is having a sale on mock turtlenecks and I can add a $10-off coupon.)
Moi? Well, yes, I suppose there's something I can do about it, too, seeing as how I'm also a creator. But will you watch? More important, what will you watch?