Peter Rojas, Editor In Chief And Co-Founder Of Engadget
Rojas has always been drawn to gadgets. As a child in the '80s, he worried about nuclear war and even asked FEMA for a Geiger counter so he could check for fallout. Today at popular tech gear Web site Engadget, he presides over some 4 million tech-obsessed visitors a month.
Photograph by Sacha Lecca
Editor in chief and co-founder of Engadget
Interview by Thomas Claburn
"I have six PCs on my desk. I'm the kind of person who likes to have lots of different stuff around. On a day-to-day basis, I carry a Treo 650."
"People will follow what's going on in the world of cell phones in the same way they follow sports. This is probably not a healthy thing: People are defining themselves more and more in terms of the brands in general and consumer electronics in specific."
Forget about tricks and marketing. "What's really great about the blogosphere is it's very meritocratic. It's really hard for the good to hide, and it's really hard for the bad to hide. Just focus on doing your best work."
Rojas still loves print publications and reading the paper, but he argues that those pubs need to focus on their strengths, like great photography and long essays. "When magazines try to do things that the Web does better, they're going to fail."
"Who do I wish was writing about the iPod? That's really tough. I always assumed someone like [George] Orwell would be good at it. ... The way that he approached a lot of his writing was so granular that I always thought he'd be good at blogging."
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