Pivotal Buys Personalization Company - InformationWeek

InformationWeek is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them.Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

IoT
IoT
News

Pivotal Buys Personalization Company

Pivotal Corp. is buying Simba Digital Conversations for $12 million in stock in order to get Simba's E-commerce analysis and personalization software.

Pivotal, a customer-relationship management vendor, will exchange 550,000 of its shares for all shares of Simba Digital Conversations, a division of Simba Technologies Inc. Simba Digital Conversations writes software that helps marketing personnel glean information from Web, E-mail, and chat interactions with customers. The software analyzes that data, helping the marketing department personalize future electronic interactions with those customers, thereby building stronger relationships.

The acquisition is the latest example of the confluence of traditional CRM and analytical software, says Chris Selland, a Yankee Group analyst. Analysis and personalization are critical tasks for E-commerce, which is inherently impersonal. "It's really a matter of doing on the Web what you can already do in person," he says.

Pivotal intends to sell the Simba technology as a standalone product and integrate it with its Pivotal eRelationship 2000 and Pivotal eSelling 2000 product lines. The Simba acquisition is part of a larger attempt to broaden the Pivotal line; Pivotal acquired sales-configuration software vendor Exactium Inc. in April.

We welcome your comments on this topic on our social media channels, or [contact us directly] with questions about the site.
Comment  | 
Print  | 
More Insights
State of the Cloud
State of the Cloud
Cloud has drastically changed how IT organizations consume and deploy services in the digital age. This research report will delve into public, private and hybrid cloud adoption trends, with a special focus on infrastructure as a service and its role in the enterprise. Find out the challenges organizations are experiencing, and the technologies and strategies they are using to manage and mitigate those challenges today.
Commentary
Enterprise Guide to Edge Computing
Cathleen Gagne, Managing Editor, InformationWeek,  10/15/2019
News
Rethinking IT: Tech Investments that Drive Business Growth
Jessica Davis, Senior Editor, Enterprise Apps,  10/3/2019
Slideshows
IT Careers: 12 Job Skills in Demand for 2020
Cynthia Harvey, Freelance Journalist, InformationWeek,  10/1/2019
Register for InformationWeek Newsletters
Video
Current Issue
Getting Started With Emerging Technologies
Looking to help your enterprise IT team ease the stress of putting new/emerging technologies such as AI, machine learning and IoT to work for their organizations? There are a few ways to get off on the right foot. In this report we share some expert advice on how to approach some of these seemingly daunting tech challenges.
White Papers
Slideshows
Twitter Feed
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.
Sponsored Video
Flash Poll