Pop The Cork On Another Internet Myth! - InformationWeek

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Pop The Cork On Another Internet Myth!

Veuve Clicquot gets bushwhacked by E-mail hoax.

Will nothing stop these noxious Internet scalawags? Tony champagne maker Veuve Clicquot is suffering from a fraudulent E-mail campaign that's overstuffing its inbox. The problem is a fake message circulating the Internet that promises a case of bubbly to anyone who forwards the E-mail to 10 friends and copies Veuve Clicquot.

Not only has the company been fighting to tame it's E-mail inbox, it's battling accusations that the incident actually is of its own design, an effort to create an E-mail database. (The company says it did no such thing.) So Veuve Clicquot plans to fight fire with fire. It's preparing to launch its own E-mail campaign--opt-in, of course--for the 3,000 members of its online club. The E-mails will promise more realistic rewards, such as updates on the company and links to games and prizes on its Web site.

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