Naturally Social: An Interview with Dan Ashe - InformationWeek

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InformationWeek Radio
Naturally Social: An Interview with Dan Ashe
Date / Time: Friday, August 01, 2014, 3:00 p.m. New York / Noon San Francisco
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When you think about the U.S. Fish & Wildlife Service you probably imagine birds, bison, and...Facebook? It's true: The agency that oversees the National Wildlife Refuge System also maintains an active presence on a variety of social networks. In this very special episode we'll be talking with Dan Ashe, Director of the U.S. Fish & Wildlife Service, about how the agency is using social media, what he's learning from social media encounters, and how he manages social media in a diverse, decentralized organization.

An active social media user himself, Dan Ashe is known for active give and take with his Twitter followers (he's @DirectorDanAshe) and for allowing the regions and field offices of the Service to experiment with and tailor social media for their own needs. Does he think social media can make a difference in preserving our nation's natural resources? Tune in to find out.

In addition, we've got an interview with one of the people in charge of social media at a national wildlife refuge. Candice Stevenson is Refuge Operations Specialist for the Merritt Island National Wildlife Refuge: InformationWeek Radio went to the refuge and interviewed her about how their Facebook use is having an effect on how people see and take advantage of the refuge.

Few IT managers will need to manage a team of naturalists, but many are still working to refine their organization's social media policies. Dan Ashe has shown how a flexible approach can work, even when it's used in the most bureaucratic of settings.

Dan Ashe was confirmed on June 30, 2011 as the 16th Director of the Service, the nation's principal Federal agency dedicated to the conservation of fish and wildlife and their habitats. His appointment by President Obama is the culmination of a lifetime spent within the Service.

Dan Ashe was born and spent his childhood in Atlanta, Georgia, where his father began his 37-year career with the Service. Much of Ashe’s childhood was spent on national wildlife refuges and fish hatcheries in the Southeast, where he learned to band birds, fish, hunt and, most importantly, simply enjoy the outdoors.

The Director's complete bio is available on the Service web site.

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