IT Life Radio: The Evolution of Crowdfunding - InformationWeek

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IT Life Radio: The Evolution of Crowdfunding
Date / Time: Wednesday, August 12, 2015, 2:00 p.m. New York/11:00 a.m. San Francisco
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Overview:

Most people think about Kickstarter or Indiegogo when they think crowdfunding. And that's still a big part of the scene, but enterprises are starting to use crowdfunding, even companies you associate with strong analytics, forecasting and supply chain abilities. Big companies like Disney and Timex are in the crowdfunding business now.

That's because crowdfunding is helping to flip the manufacturing process. It used to be that you'd design a product, try to figure out how many you'd sell, build them, and then sell them. Now, you design the product, try to sell a bunch and then build exactly the number you need. Less waste. Less risk. More profits.

But that's hard to do and it comes at a cost in complexity and in technology needs. On the latest episode of IT Life Radio, we'll talk about how changes in crowdsourcing are affecting large and small enterprises and what IT pros need to know about those changes.

Chris Tsai is co-founder and CEO of Celery, a pre-order platform for launching new products. Chris studied quantitative marketing at Wharton, computer science at MIT and built his first PASCAL program when he was 12. The son of a serial entrepreneur, he has been working on tech and social finance startups since college. Before creating Celery, he led Grouponís expansion in Asia.

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