Real Live Search - InformationWeek
Software // Enterprise Applications
11:20 AM
Connect Directly

Real Live Search

Every startup taking on Google, Yahoo, and the other search engines talks about how search still has a long way to go and how far too many searches fail. CEO Scott Jones is no different. But his solution is decidedly different: Throw people at the problem.

ChaCha's search engine launches this week and, in addition to the standard algorithmic search box, includes an option to direct queries to live search "guides." Guides get paid based on how many questions they answer, using chat and software that Jones says directs queries to someone with "domain-specific experience."

Guides are supposed to return one or several answers in roughly 20 seconds. Meanwhile, the user is served video ads. Guides will rate one another's work through a gated online network Jones calls the ChaCha Underground. Think of it as a cross between and Wikipedia, with cash to sweeten the deal.

Gartner analyst Allen Weiner says ChaCha addresses a big problem: little authority and credibility in most social search applications. Yet Weiner wonders if it's an idea better suited for specialized search, like health care or travel. We'll have to wait for an answer to that question. Meantime, feel free to watch the commercials.

Comment  | 
Print  | 
More Insights
Newest First  |  Oldest First  |  Threaded View
[Interop ITX 2017] State Of DevOps Report
[Interop ITX 2017] State Of DevOps Report
The DevOps movement brings application development and infrastructure operations together to increase efficiency and deploy applications more quickly. But embracing DevOps means making significant cultural, organizational, and technological changes. This research report will examine how and why IT organizations are adopting DevOps methodologies, the effects on their staff and processes, and the tools they are utilizing for the best results.
Register for InformationWeek Newsletters
White Papers
Current Issue
Digital Transformation Myths & Truths
Transformation is on every IT organization's to-do list, but effectively transforming IT means a major shift in technology as well as business models and culture. In this IT Trend Report, we examine some of the misconceptions of digital transformation and look at steps you can take to succeed technically and culturally.
Twitter Feed
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.
Flash Poll