Real-Time People Tracking Planned - InformationWeek

InformationWeek is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them.Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

04:45 PM
Connect Directly

Real-Time People Tracking Planned

Sprint to offer location-based services using Microsoft's MapPoint app

For nearly 10 years, Microsoft's mapping applications have helped travelers navigate streets. Now Microsoft's compass is pointing in a new direction: The market for real-time, location-based business services.

Before year's end, Sprint is expected to introduce a service that uses Microsoft's MapPoint Web Service and MapPoint Location Server to let companies track field-service representatives, vehicles, or other assets as they move around the United States. Businesses can expect to see a growing number of similar offerings from other location-service providers, says Tom Bailey, director of marketing with Microsoft's MapPoint business unit, which generated about $50 million in sales in fiscal 2004.

Such services already are available from specialists that use other technologies. But Microsoft's MapPoint combo will lead to new and cheaper options, Bailey says. And he expects small and midsize businesses to eagerly adopt location-based services for everything from tracking cabs and bread-delivery trucks to elevator-repair personnel.

MapPoint Web Service, an online version of the company's geographic application, was launched about three years ago and is used by several hundred companies, including FedEx and Hilton Hotels. MapPoint Location Server, introduced in March, merges the mapping capabilities of MapPoint Web Service with the real-time location data available to wireless network operators.

MapPoint is behind a growing number of consumer-oriented location services, too. In August, Microsoft introduced Streets & Trips 2005 with a Microsoft- branded GPS locator used in combination with a laptop, Pocket PC, or Smartphone. Listed at $129, tens of thousands of the software-and-device packages have sold in the past few months. Says Bailey, "We're seeing the units fly off the shelves."

We welcome your comments on this topic on our social media channels, or [contact us directly] with questions about the site.
Comment  | 
Print  | 
More Insights
2020 State of DevOps Report
2020 State of DevOps Report
Download this report today to learn more about the key tools and technologies being utilized, and how organizations deal with the cultural and process changes that DevOps brings. The report also examines the barriers organizations face, as well as the rewards from DevOps including faster application delivery, higher quality products, and quicker recovery from errors in production.
Think Like a Chief Innovation Officer and Get Work Done
Joao-Pierre S. Ruth, Senior Writer,  10/13/2020
10 Trends Accelerating Edge Computing
Cynthia Harvey, Freelance Journalist, InformationWeek,  10/8/2020
Northwestern Mutual CIO: Riding Out the Pandemic
Jessica Davis, Senior Editor, Enterprise Apps,  10/7/2020
Register for InformationWeek Newsletters
Current Issue
[Special Report] Edge Computing: An IT Platform for the New Enterprise
Edge computing is poised to make a major splash within the next generation of corporate IT architectures. Here's what you need to know!
White Papers
Twitter Feed
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.
Sponsored Video
Flash Poll