ReCellular Goes Corporate With Cellphone Recycling - InformationWeek

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ReCellular Goes Corporate With Cellphone Recycling

The company also sends customers an audit of the old cell phones containing all the old data on the phones, like numbers and messages.

The green computing trend is in full force, driven by the need to cut costs on energy on one hand and the need to get rid of old machinery on the other.

As old mobile devices begin to pile up inside companies, they'll need a place to get rid of phones just like they do with PCs. One company aims to make it easy, safe and profitable to recycle those old cell phones.

It doesn't matter what kinds of devices companies are trying to recycle, ReCellular will recycle them. For example, last year, a large utility in the Midwest sent ReCellular boxes and boxes of bag phones.

ReCellular said it will pay companies for their old cell phones, or it'll donate money to charity on behalf of companies. The company takes corporate cell phones, wipes them clean of all personal and corporate data and either reuses or recycles them, depending on age and condition. It then sends companies an audit of the old cell phones containing all the old data on the phones, like numbers and messages.

ReCellular's been in business since the early 1990s, but it just last year added an enterprise business after corporations began to approach the company to recycle their phones. ReCellular has some huge corporate customers, including United Airlines and, indirectly, Procter & Gamble. According to Suman Dutta, VP of ReCellular's enterprise business unit, some 25,000 mobile devices go through the company's facilities daily.

ReCellular's not alone in the market, Dutta said. Existing e-waste recyclers are its biggest competitors. Some of those companies charge fees for recycling e-waste. Several carriers and manufacturers have programs of their own. For example, a section of Nokia's booth at this year's CES is devoted to recycling old phones. The device maker recycles, but doesn't refurbish, devices from any manufacturer.

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