Social Media In Government: Managing The Risks - InformationWeek

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Government // Leadership
Commentary
11/4/2013
04:31 PM
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Social Media In Government: Managing The Risks

Government CISOs have an added layer of responsibilities in balancing the pros and cons of social media in their organizations.

10 Breakthrough DARPA Technologies
10 Breakthrough DARPA Technologies
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There is no debating the significance of social media to the online world as we know it today. Twitter, Facebook and the numerous other social media platforms have transformed everything from marketing and brand reputation to communicating official government information.

Although it might seem like a "no-brainer" to fully embrace and accept social media within an enterprise, government chief information security officers (CISOs) and other leaders are grappling with an additional layer of pros and cons in allowing social media platforms within their organizations.

Whereas private industry is typically accountable to a specific group of clients or stockholders, government CISOs are public servants responsible for protecting the information of military veterans, taxpayers and every national citizen. If government systems are compromised, the effect is not solely an embarrassment or loss of revenue. Individual lives can be negatively affected by crimes such as identify theft, and citizens and businesses might be unable to obtain critical government services for grants or patents or the acquisition of records.

Thus, government CISOs need to understand the intended business use of social media and evaluate and clearly convey the associated security and privacy risks. But they also must provide leadership and guidance, keeping other decision-makers properly informed to ensure any intended adoption of social media is both controlled and secure.

[ Spam is a government problem, too. Read Social Spam Invades The Enterprise. ]

Similarly to the origins of the Internet, when the Defense Advanced Research Projects Agency (DARPA) first conceived it, the initial concept and platform for social media was never intended to be used to the extent it is today. As noted in an MIT Sloan Management Review interview, "tools for social business were originally created for consumers." Issues surrounding the business needs, administration and security of social media are still being debated by agency leaders.

Lured by cost savings and other benefits, CISOs wanting to implement social media use within their agency or department must first define the intended purpose -- whether it is for individual employee use, official department or agency communications, or both. The actual business must be the driver for the adoption of a social media platform, as this need will drive the baseline policy, the corresponding security controls, and the acceptable level of risk based on the associated value.

One of a CISO's most critical responsibilities is to ensure that other decision-makers are well-informed of various security risks and can weigh those risks against the promise of better productivity. Here are the five key areas you should monitor for social media:

1. FISMA and other regulatory compliance

Social media is subject to the Federal Information Security Management Act (FISMA) when used to process, store or transmit federal government information. In a June 2011 Government Accountability Office (GAO) Report, the GAO identified challenges in agencies' use of social media relating to records management, privacy and security. Many cloud service providers also have social media components that fall within the scope of the Federal Risk and Authorization Management Program (FedRAMP). Access to and use of social media platforms directly affects compliance with these federal regulations and programs.

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archangelnikk
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archangelnikk,
User Rank: Apprentice
11/5/2013 | 8:01:45 PM
re: Social Media In Government: Managing The Risks
We used Facebook to help coordinate part of the US civilian evacuation during the 2011 disaster in Japan. No better example I can think of.
WKash
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WKash,
User Rank: Author
11/7/2013 | 11:32:00 PM
re: Social Media In Government: Managing The Risks
There are many innovative examples of agencies using social media. One of the great resources is GSA's Digital Gov blog. Go to: http://blog.howto.gov/
Chuck Brooks
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Chuck Brooks,
User Rank: Author
11/13/2013 | 10:26:43 PM
re: Social Media In Government: Managing The Risks
Social media is being used more and more for customer service at federal agencies. As Nikk mentioned, it is very useful in emergency situations and natural disasters. I see from my own experience that many government executives are visible and active on Linked In. Although there are cybersecurity concerns, it is a good thing that government is becoming more transparent and involved via social media platforms.
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