Remember Memory Sticks? They're Suddenly Low Cost Media
While no one was looking, Sony leaked the news that it would release tomorrow a black 1 GB Memory Stick PRO card for about $150.
While no one was looking, Sony leaked the news that it would release tomorrow
a black 1 GB Memory Stick PRO card for about $150.
This is major news for millions who have Sony digital cameras and other gadgets
that support only Memory Stick.
The Memory Stick format has long been considered a wildly over-priced removable
flash media format. But -- suddenly! -- all
A year ago, you might have expected to pay about $1,000 for a gigabyte on Memory
Stick. In August Sony was selling them for about $350. Now $150.
And if Sony is selling them for $150, you can bet that Lexmark, SanDisk and
others will offer $100 Memory Sticks that hold 1 GB of data.
It looks like Sony has finally figured out that sales of its electronics are
artificially suppressed by consumer hesitation over the Memory Stick format,
which is perceived as proprietary, slow and -- most importantly -- over priced.
Personally, I like the Memory Stick format -- and love my Sony DSC-717 digital
camera. But I hate running out of storage on my 256 Memory Stick PRO card, which
happened most recently on Christmas. I paid a small fortune for that card two
years ago, and have hesitated since then to again pay the "Sony tax" for media.
But $150 for a gig? That's a whole different picture.
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