Buddy Media recently added a Facebook ad buying product, BuyBuddy, based on its own acquisition of Brighter Option.
With Radian6, Salesforce.com got monitoring and analytics capabilities for market research, along with tools for engaging with customers by responding to their social media posts. But it is not a publishing or marketing outreach platform. Buddy Media would provide the software for drumming up interest and generating response to campaigns, which could then be caught in Radian6's monitoring net and driven down the marketing funnel to CRM.
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