Sandisk Targets 'Gruvi' Music Card At Mobiles - InformationWeek

InformationWeek is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them.Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

09:12 AM

Sandisk Targets 'Gruvi' Music Card At Mobiles

The the new data format was developed by flash memory card maker SanDisk and music publisher EMI. They say it could eventually eplace CDs.

LONDON — Flash memory card maker SanDisk Corp. has linked with music publisher EMI to launch a music format dubbed ‘gruvi’ that the companies say could eventually replace CDs.

The finger-nail sized music card, the first to use SanDisk’s TrustedFlash secure format, comes pre-recorded with music and is suitable for playback on mobile phones, PDAs and laptop computers.

The companies are planning to roll out the cards into the mobile gaming and video sectors in 2006. It is understood the first card will feature the latest Rolling Stones album, ‘A Bigger Bang’. If successful, they plan to introduce video cards next year.

SanDisk stresses the TrustedFlash based cards will allow consumers to use the cards in a variety of supported devices, in contrast to today’s closed, proprietary systems that bind content to a particular host device, such as a specific mobile phone or MP3 player.

The encryption technology embedded in the card allows it to be the manager of digital rights, giving consumers the freedom to transfer the card – and its content – to other supported devices without compromising its content protection system.

SanDisk says the TrustedFlash technology addresses the security concerns of content providers as well as mobile network operators and mobile phone manufacturers. As well as EMI, companies that have adopted the platform include Samsung Mobile Communications, Yahoo! Music and NDS.

The latter, one of the biggest players in pay-TV content protection technology, is working with SanDisk to create a security system that would link the gruvi card to an Internet server, which would verify the content is authorized.

SanDisk also said it is “working with a number of leading handset manufacturers to enable their handsets to support TrustedFlash cards through a software upgrade.” In a second phase planned for 2006, it is expected that TrustedFlash will also support mobile commerce applications and enable handsets to perform secure online financial transactions such as credit card payments, mass-transit access and one-time password authentication.

Initially, the cards will be available to OEMs in the miniSD, microSD and SD card formats, with maximum capacities of up to 2 Gbytes.

However, for consumers, the gruvi cards won’t come cheap, with each expected to retail for about $40.

We welcome your comments on this topic on our social media channels, or [contact us directly] with questions about the site.
Comment  | 
Print  | 
More Insights
The State of Cloud Computing - Fall 2020
The State of Cloud Computing - Fall 2020
Download this report to compare how cloud usage and spending patterns have changed in 2020, and how respondents think they'll evolve over the next two years.
11 Things IT Professionals Wish They Knew Earlier in Their Careers
Lisa Morgan, Freelance Writer,  4/6/2021
Time to Shift Your Job Search Out of Neutral
Jessica Davis, Senior Editor, Enterprise Apps,  3/31/2021
Does Identity Hinder Hybrid-Cloud and Multi-Cloud Adoption?
Joao-Pierre S. Ruth, Senior Writer,  4/1/2021
Register for InformationWeek Newsletters
Current Issue
Successful Strategies for Digital Transformation
Download this report to learn about the latest technologies and best practices or ensuring a successful transition from outdated business transformation tactics.
White Papers
Twitter Feed
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.
Sponsored Video
Flash Poll