Top 10 Google Predictions For 2011 - InformationWeek
Cloud // Cloud Storage
08:02 PM
Connect Directly
Building Security for the IoT
Nov 09, 2017
In this webcast, experts discuss the most effective approaches to securing Internet-enabled system ...Read More>>

Top 10 Google Predictions For 2011

In the new year, Google TV will struggle but gain traction while Android thrives and Chrome OS proves surprisingly popular.

Top 10 Google Stories Of 2010
(click image for larger view)
Slideshow: Top 10 Google Stories Of 2010

Google in 2011 will see some spectacular failures and some startling successes. That's the way it has been in recent years and there's no reason to expect that pattern to change. For every Android, Chrome, or Gmail success story, there's a Lively, Wave, or Dodgeball misfire. Google makes no secret of its willingness to make high-risk bets. Here's 10 predictions for what to expect from Google in the coming year.

1. Social Integration Of Google Services

The coming year will be critical for Google's social computing efforts. Facebook continues to grow and has become a habit that many users appear increasingly unlikely to want to break. If Google cannot demonstrate a compelling social offering in 2011, it runs the risk of looking like Yahoo does in search: a company that fell behind and never got back into the race.

Google is believed to be developing a social toolbar or browser extension that will tie its various services together. Expect an announcement in May, at the company's developer conference, Google IO. Google is going to want its forthcoming social capabilities to be available to developers so they can add value.

2. TV Signal Strategy Revealed

That's probably when we'll hear a lot more about Chrome OS too, with Chrome OS netbooks from Acer and Samsung promised for mid-2011. Around this time, Google may also be ready to announce something about its plans for TV signal white spaces, such as a partnership with Logitech to make a white spaces router.

3. Google TV Goes Hollywood

The Android SDK for Google TV should show up before March. The best-case scenario is that Google TV will have spurred enough developer interest to provide some excitement at Google IO. But developer interest depends on consumers buying Google TV hardware. And consumers are unlikely to want Google TV hardware if content providers continue to prevent their content from appearing on Google TV. Expect Google to open its wallet to help encourage Hollywood's stars to come to its party.

1 of 3
Comment  | 
Print  | 
More Insights
Newest First  |  Oldest First  |  Threaded View
How Enterprises Are Attacking the IT Security Enterprise
How Enterprises Are Attacking the IT Security Enterprise
To learn more about what organizations are doing to tackle attacks and threats we surveyed a group of 300 IT and infosec professionals to find out what their biggest IT security challenges are and what they're doing to defend against today's threats. Download the report to see what they're saying.
Register for InformationWeek Newsletters
White Papers
Current Issue
2017 State of IT Report
In today's technology-driven world, "innovation" has become a basic expectation. IT leaders are tasked with making technical magic, improving customer experience, and boosting the bottom line -- yet often without any increase to the IT budget. How are organizations striking the balance between new initiatives and cost control? Download our report to learn about the biggest challenges and how savvy IT executives are overcoming them.
Twitter Feed
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.
Flash Poll