Apple Digs Grave For DVDs, Java - InformationWeek
IoT
IoT
Cloud // Cloud Storage
News
10/21/2010
02:51 PM
Connect Directly
Google+
LinkedIn
Twitter
RSS
E-Mail
50%
50%

Apple Digs Grave For DVDs, Java

By leaving legacy technologies behind, Apple aims to strengthen its hand.

At its "Back to the Mac" event on Wednesday, Apple began what may be a long campaign to starve two aging technologies to death. Optical drives and Java have fallen out of favor at Apple, and it's only a matter of time before they become marginalized for Apple customers.

Apple's longstanding dislike of Blu-ray -- a Sony technology -- has converged with its decision to sell Mac OS software through its forthcoming Mac App Store application to create a strong motivation for discouraging the use of optical discs.

The company's new MacBook Air doesn't include a CD/DVD drive. Its predecessors didn't either, but the optional USB optical SuperDrive was an option that made sense for most users, particularly given that reinstalling Mac OS X was best done using the DVD that came with older generation MacBook Airs.

Now, with Apple's inclusion of a USB drive for system software restoration and the ubiquity of broadband and WiFi, the external SuperDrive really isn't necessary, except perhaps to play computer games that require the presence of an installation disc.

CDs and DVDs have been the traditional mode of software and content distribution for years. But they're a medium that Apple doesn't control. With digital content and applications, however, Apple has a distinct advantage: It controls the Mac operating system and can leverage that control to encourage sellers of digital content and apps to surrender 30% of revenue for shelf space in its store ecosystem.

Encouraging Apple customers to adopt machines that don't need optical discs also serves to strengthen Apple's hand when negotiating with major sellers of digital content. DVD sales continue to be major source of profit for Hollywood studios. Those studios will find they have significantly less leverage in dealing with Apple as revenue from the distribution of physical discs fades. It won't happen overnight, but the groundwork has been laid.

Previous
1 of 2
Next
Comment  | 
Print  | 
More Insights
Comments
Newest First  |  Oldest First  |  Threaded View
How Enterprises Are Attacking the IT Security Enterprise
How Enterprises Are Attacking the IT Security Enterprise
To learn more about what organizations are doing to tackle attacks and threats we surveyed a group of 300 IT and infosec professionals to find out what their biggest IT security challenges are and what they're doing to defend against today's threats. Download the report to see what they're saying.
Register for InformationWeek Newsletters
White Papers
Current Issue
2017 State of IT Report
In today's technology-driven world, "innovation" has become a basic expectation. IT leaders are tasked with making technical magic, improving customer experience, and boosting the bottom line -- yet often without any increase to the IT budget. How are organizations striking the balance between new initiatives and cost control? Download our report to learn about the biggest challenges and how savvy IT executives are overcoming them.
Video
Slideshows
Twitter Feed
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.
Flash Poll