Siebel Set To Unveil Relationship-Management Suite - InformationWeek

InformationWeek is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them.Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

IoT
IoT
News

Siebel Set To Unveil Relationship-Management Suite

Siebel Systems Inc. is getting ready to take the wraps off Siebel 99, a software suite the company says will make official its transformation from a sales-force automation vendor to a supplier of customer-relationship management products.

Siebel 99, to debut next week, will include the company's new Marketing Enterprise package, the "third leg" of a suite that includes Siebel's mainstay sales and service applications. The marketing application will let organizations connect marketing functions to sales and service. That way, marketing campaigns will be informed by sales and service patterns, and sales departments can judge the effect of marketing campaigns on the sales cycle. Siebel Marketing Enterprise will have a data mart, along with prebuilt data analyses, so companies can customize marketing offers and target individuals.

Some customers say that while Siebel 99 is a nod in the right direction, it doesn't fully answer their needs for enterprise-relationship management. "Are they thinking in the right way? Definitely. Are they delivering on it? Not completely," says Mary Kelley, VP of database and relationship marketing for Schwab Inc. in San Francisco, which is using Siebel for sales and support. Kelley, who leads Schwab's database marketing efforts, says Siebel's Marketing Enterprise software only analyzes data gathered from sales and service interactions, and doesn't help her organization reach out to customers.

Siebel is also updating the rest of its suite, adding to Siebel Sales Enterprise features such as a sales presentation generator, a sales methodology coaching tool, and an automatic expense reporting tool for sales expenses. Siebel Service Enterprise is bolstered by SmartScript, a user interface that coaches representatives though customer interactions, and a field-service application for service representatives working on mobile machines. All the applications will support access from Windows CE handheld devices.

The products will ship in December, starting at $1,300 per user for a base system. Individual modules will also be available separately.

We welcome your comments on this topic on our social media channels, or [contact us directly] with questions about the site.
Comment  | 
Print  | 
More Insights
2019 State of DevOps
2019 State of DevOps
DevOps is needed in today's business environment, where improved application security is essential and users demand more applications, services, and features fast. We sought to see where DevOps adoption and deployment stand, this report summarizes our survey findings. Find out what the survey revealed today.
Slideshows
9 Steps Toward Ethical AI
Cynthia Harvey, Freelance Journalist, InformationWeek,  5/15/2019
Commentary
How to Convince Wary Customers to Share Personal Information
John Edwards, Technology Journalist & Author,  6/17/2019
Commentary
The Art and Science of Robot Wrangling in the AI Era
Guest Commentary, Guest Commentary,  6/11/2019
Register for InformationWeek Newsletters
Video
Current Issue
A New World of IT Management in 2019
This IT Trend Report highlights how several years of developments in technology and business strategies have led to a subsequent wave of changes in the role of an IT organization, how CIOs and other IT leaders approach management, in addition to the jobs of many IT professionals up and down the org chart.
White Papers
Slideshows
Twitter Feed
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.
Sponsored Video
Flash Poll