Sirius Satellite Radio Extends Chrysler Deal - InformationWeek

InformationWeek is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them.Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

IoT
IoT
News

Sirius Satellite Radio Extends Chrysler Deal

Sirius Satellite Radio has extended to 2012 its exclusive contract with DaimlerChrysler.

Sirius Satellite Radio on Monday said it has extended to 2012 its exclusive contract with DaimlerChrysler, which has agreed to factory-install Sirius radios in Chrysler and Mecedes-Benz vehicles and Freightliner trucks.

For the model year 2006, the Chrysler Group alone is expected to generate more than 750,000 Sirius subscribers, the New York-based digital-radio service said.

"Our relationship with Sirius has been a 'win-win' for both companies, as the popularity of satellite radio continues to grow," Robert Schott, vice president worldwide procurement and supplier strategy for the Chrysler Group, said in a joint statement with Sirius.

The DaimlerChrysler deal has been extended to Sept. 1, 2012.

In the third quarter, Sirius added 359,000 net subscribers for a total of more than 2.17 million. The company expects to end the year with 3 million subscribers.

In driving subscriptions, the company is focused on deals with automakers to factory-install its services, and on launching exclusive programming, such as shock jock Howard Stern in January and Nascar coverage in 2007.

Sirius, however, has about half of the subscribers of its chief rival XM Satellite Radio Holdings Inc., which expects to end the year with more than 6 million customers.

Like Sirius, XM, based in Washington, D.C., is driving growth through deals with carmakers and exclusive programming, such as Major League Baseball coverage that started this year. Among the automakers that have agreed to factory-install XM radios include General Motors, Honda, Toyota and Hyundai.

We welcome your comments on this topic on our social media channels, or [contact us directly] with questions about the site.
Comment  | 
Print  | 
More Insights
State of the Cloud
State of the Cloud
Cloud has drastically changed how IT organizations consume and deploy services in the digital age. This research report will delve into public, private and hybrid cloud adoption trends, with a special focus on infrastructure as a service and its role in the enterprise. Find out the challenges organizations are experiencing, and the technologies and strategies they are using to manage and mitigate those challenges today.
Commentary
Get Your Enterprise Ready for 5G
Mary E. Shacklett, Mary E. Shacklett,  1/14/2020
Commentary
Modern App Dev: An Enterprise Guide
Cathleen Gagne, Managing Editor, InformationWeek,  1/5/2020
Slideshows
9 Ways to Improve IT and Operational Efficiencies in 2020
Cynthia Harvey, Freelance Journalist, InformationWeek,  1/2/2020
Register for InformationWeek Newsletters
Video
Current Issue
The Cloud Gets Ready for the 20's
This IT Trend Report explores how cloud computing is being shaped for the next phase in its maturation. It will help enterprise IT decision makers and business leaders understand some of the key trends reflected emerging cloud concepts and technologies, and in enterprise cloud usage patterns. Get it today!
White Papers
Slideshows
Twitter Feed
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.
Sponsored Video
Flash Poll