re: Social Business In 2012: Enter The Water Dragon
Great article. I wanted to comment specifically on your Outlook 2012. I think most of what you say makes a lot of sense. I truly hope that we don't have to wait until 2016 to see a psychological recovery from the economic environment we have been in the last few years. But perhaps those who have been scarred by it (and who hasn't) will never quite "get over" it. As far as "social" being an over-used adjective, I'd put it right up there with "cloud." But, just as we hear the term "Web-based" less and less--as Web-based apps became the rule and not the exception--I think the same will hold true with social and even cloud. I don't think it will be long before an app stands out because it *doesn't* have social capabilities or some presence in the cloud.
Contributing Editor, The Brainyard