Social Studies: Obama vs. Romney - InformationWeek

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9/11/2012
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Social Studies: Obama vs. Romney

Social networking was not yet a mainstream campaigning tool in 2008. This election year, we can compare the social media presence of the presidential candidates for lessons in what to do and not to do.
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Obama's Twitter account (@barackobama) is run by the Obama 2012 campaign staff. Tweets from the President are signed -bo. The Obama account has racked up more than 6,000 tweets, is following more than 673,000, and is being followed by almost 20 million. Obama's Twitter presence, no matter who's tweeting or retweeting, is active and robust.

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