Social Task Management Tools Gain Clout - InformationWeek
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Social Task Management Tools Gain Clout

Constellation Research sees social software for getting work done as an important emerging capability, within broader platforms like IBM Connections and more focused tools like and Asana.

Enterprise Social Networks: Must-Have Features Guide
Enterprise Social Networks: Must-Have Features Guide
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When it comes to getting work done, social task management products take collaboration beyond the limits of ad hoc sharing through status and file posts, according to a report from Constellation Research analyst Alan Lepofsky.

"Getting Work Done With Social Task Management" is the first of a planned series of reports focused on defining the category. There's no ranking of vendors here, although that's next. "With this one, I just wanted to show that there is this market," Lepofsky said--a market that's distinct from the broader enterprise social software market. Any social collaboration tool can be used for task or project coordination in the sense that a status post or blog entry can be one way of giving a progress report. However, social task management (STM) software groups social interactions around tasks, and tasks can be associated with deadlines, progress milestones, and other structured data for project tracking.

As defined by Lepofsky, STM includes standalone products like (from and Asana (known for its connection to Facebook), as well as enterprise social networking platforms like IBM Connections with strong task management functionality, and products like Wrike that can be used standalone but also integrate well with enterprise social platforms like Jive.

[ For more insight on collaboration in the enterprise, read What Collaboration Can And Can't Fix. ]

The new focus on social software for getting work done was one of the themes of the Enterprise 2.0 conference in June (since rebranded E2 Social), and Lepofsky also discussed it there. In fact, it's something he has seen as an emerging trend for some time, and he's been studying it intensely for the past several months.

Lepofsky suggests the following three broad categories of products:

-- Standalone: AtTask, Asana, Basecamp, Do, Mavenlink, Producteev, Rule, Strides, and TeamBox.

-- Integrated: Goshido, Neodesic, SAP StreamWork, Sparqlight, and Wrike.

-- Social business platforms with embedded task management: Clearvale, HyperOffice, Huddle, IBM Activities, Jive, Podio, and Traction TeamPage.

"The vendors were all very defensive about where they were put," Lepofsky said. "I tried to explain I wasn't saying one is better than the other." That is, he is not necessarily arguing that platforms are better than standalone products (or vice versa), although he tries to explain the tradeoffs. Those he classifies as standalone tend to have rich feature sets and functionality, with frequent updates, whereas the pace of improvement of IBM Activities might tend to be slower because it's part of the IBM Connections platform. On the other hand, IBM Activities benefits from all the ways it can be used in combination with IBM's broad suite of collaboration software. IBM probably has the most pieces of the puzzle, and as Lepofsky pointed out, "They have a lot of pivot points between them all."

Where the IBM solution gets really cool, Lepofsky said, is for a team conducting a project meeting using IBM web conferencing technology and assigning tasks in IBM Activities as the meeting goes on, with the tasks also associated with the record for the meeting.

Lepofsky is also a pretty big fan of Podio, a startup that was acquired by Citrix in April. While not as high-profile as IBM Connections, Podio is an accessible social software platform in which task management can be organized through user-defined apps. By providing an easy-to-use form builder, Podio makes it easy to start with a generic template and add a field or two that might be required for a specific project.

Jive Software also has some native task management capabilities in its enterprise social networking software, but leaves room for products like Wrike to improve upon it, Lepofsky said.

Meanwhile, SAP argues that StreamWork should be considered a platform, and that it integrates well into other platforms. Lepofsky judged it to be more in the class of products that add a layer of social task management on top of other platforms and applications, including SAP's own products.

Whether the STM capabilities of AtTask should be classified as standalone also depends on your frame of reference. AtTask Teamhome is a social collaboration component of a broader project management toolset, so it's only standalone in the sense of not being part of an enterprise social networking platform.'s is one of the standalone social task managers.

Many of the task-focused startups have focused less on traditional enterprise qualities like scalability and integration than on the kind of simplicity that would appeal to consumers or the small to midsize business (SMB) market. That includes Asana as well as Do (which was created by a team that acquired and has allowed to operate relatively independently).

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User Rank: Apprentice
6/14/2013 | 4:24:46 PM
re: Social Task Management Tools Gain Clout
Hi David, your article is really interesting and useful thank you. Now we note that there are several productivity tools available to help us in our work in terms of management. In my professional life, I use ipad with the app Beesy to manage my tasks and teams. Which greatly helps me.
User Rank: Apprentice
10/11/2012 | 10:42:54 AM
re: Social Task Management Tools Gain Clout
Very interesting review of the social task management tools. Not all tools pay attention to the necessity to have close integration with social networks, but I think it is only a question of time in fact.The tool that I use comindware task manager has not connection with Facebook or Twitter, but it will happen in future. Nevertheless, the tool is great at solving all kinds of tasks and team colloboration issues.
Bertrand Noirhomme
Bertrand Noirhomme,
User Rank: Apprentice
10/5/2012 | 1:31:11 PM
re: Social Task Management Tools Gain Clout
"[...] including time saved, improved knowledge sharing, and better employee job satisfaction." @azendoo, we also focus on tasks. According to our customers it's a huge change. Take a look
Deb Donston-Miller
Deb Donston-Miller,
User Rank: Apprentice
10/3/2012 | 10:48:28 PM
re: Social Task Management Tools Gain Clout
It seems like the social piece, and the fact that people outside those with assigned tasks can join a collaboration group, would go a long way toward reducing redundancy and increasing the opportunity to align projects from different departments. I wonder, though, if STM point solutions stand a chance as the functionality continues to make its way into more comprehensive social business systems.

Deb Donston-Miller
Contributing Editor, The BrainYard
User Rank: Apprentice
10/2/2012 | 5:47:10 PM
re: Social Task Management Tools Gain Clout
I reviewed Sparqlight recently, it's got a lot of promise, integration with Yammer and Salesforce, strong case style social task management.
Definitely moving in the right direction.
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