MySpace Supports OpenID Universal Sign-In

In addition, Flixster and Eventful have also joined the social network's Data Availability initiative, which gives users the option of sharing their profile.
MySpace on Tuesday introduced support for OpenID, open source technology that makes it possible for users to transfer their sign-on for the social network to other Web sites.

OpenID, controlled by the OpenID Foundation, was created to reduce the need for having a separate user name and password for multiple Web sites. By supporting the technology, MySpace gives its users the option of taking the URL to their home page and transforming it into an account that can be used at sites supporting OpenID logons.

"MySpace is committed to working with the open source community to allow users to widely control their digital identity," Jim Benedetto, senior VP of technology for MySpace, said in a statement. "Joining OpenID marks the next step in MySpace’s goal to allow our users to take their personal URL with them across the Web."

In addition to supporting OpenID, MySpace announced that Flixster and Eventful have joined the social network's Data Availability initiative, which gives MySpace users the option of sharing their profile information and friends list with other Web sites.

Flixster, a site for movie buffs, and Eventful, a global listing of events, are using MySpace technology to let subscribers register for the sites and populate their profiles using MySpace data. In addition, data from the sites will be synchronized.

To protect user privacy and maintain control over subscriber data, MySpace does not allow third-party Web sites to store any of its data locally. In this way, a person can cancel his or her registration from another site and not have to worry about it keeping profile information.

On Tuesday, however, MySpace loosened its restrictions a tad for developers. The social networks said it would allow developers to store certain core elements of users' profiles for a 24-hour period.

MySpace rival Facebook and other social networks have also embarked on similar data-sharing initiatives for its users. The idea is to build over time huge networks in which to offer services to a far larger pool of people and open up a potentially lucrative advertising channel. MySpace, however, has said its current plans do not include any advertising deals. The site accounts for about 75% of U.S. visits to social networks, according to Web metrics firm Hitwise.

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