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Adobe Positions Flash For Multiple Devices

Adobe sees its technology as the interface layer that can take content and format it for use on screens of all sizes.
When Lynch pulled an iPhone from the container, the crowd cheered -- seriously. "This one actually needs a little bit more baking," said Lynch. "We do need, however, to pass the taste test of Apple's head chef to bring Flash 10 to the iPhone."

Lynch also demonstrated the T-Mobile G1, built on Google's Android mobile platform, running a Star Dudes video in Flash 10. Google's senior director of mobile platforms, Andy Rubin, stepped on stage briefly to congratulate Lynch on Adobe's efforts. "Everything Adobe is doing on top of Android is awesome," he said.

Beyond addressing the shift toward a multitrend world, one of three major trends affecting the computing landscape, Lynch also touched on the emerging social component of software and the codependence of client and cloud.

One tool Adobe is providing to bring a social component to its software is Adobe Cocomo, a platform service that allows Flex developers to add social interaction to rich Internet applications. Using Cocomo, Flex developers can, for example, build chat rooms for real-time multiuser streaming and sharing atop Adobe's online infrastructure.

Nigel Pegg, senior engineering manager at Adobe, demonstrated how a medical peer review application built by Acesis could allow doctors to collaborate without exposing patient data.

And Lynch demonstrated an Adobe AIR application called Adobe Wave that can be used to aggregate social network notifications into a single window.

Perhaps the best line of the morning came from Saleforce.com senior VP Steve Fisher, who sees Adobe's technology as a way to present cloud computing services in visually compelling way. "For the last 20 years, enterprise software is where innovation has done to die," he observed.

Now, instead of huge up-front fees, difficult integration, and onerous maintenance fees, Fisher sees the emerging client and cloud model as a way to "pay for what you use, not what the vendor wants you to use."

And speaking of payment, Adobe Flash CS4 Professional starts at $699.