An emerging company, for example, is more likely to employ business intelligence in a limited way for a particular purpose--34% compared with 27% of large companies. Large companies, on the other hand, are more likely to have BI tools scattered throughout the organization than emerging companies by a 38% to 30% margin. And larger companies are almost twice as likely to build a sophisticated user presentation, such as a company dashboard, where key performance indicators are represented in charts and other visual displays. That margin was 64% to 33%.
When it comes to key business objectives, there are more similarities than differences. Roughly the same number in each camp use business intelligence to improve business planning (75%), improve data accuracy and integrity (63%), obtain real-time information (55%), increase revenue (48% emerging versus 47% large), develop business-reporting tools (61% versus 66%) and analyze customer data to increase sales (53% versus 58%).
Still, large companies dominate a few objectives. Faster production cycles are important to 59% of them versus 27% of emerging companies; adherence to compliance and regulatory requirements was cited by 42% of large companies, versus 29% of emerging enterprises.
Lack of ease of use for the nontechnology-savvy employee is a barrier to BI adoption enterprisewide among both groups by a roughly equal margin. Surprisingly, data-quality problems are a much more significant barrier at large companies (55%) than emerging ones (39%), probably because large companies have accumulated more data.
When it comes to spending on business intelligence this year compared with last year, 52% of large companies say they will spend more while 43% of emerging enterprises will. Eleven percent of emerging companies say their spending will decrease this year, compared with 9% of large companies.
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