Optimize magazine evaluates changes in customer buying patterns brought on by technology innovation in 200 companies. Learn what customer-oriented strategies are working and what metrics firms are using the measure success.
Use this report to evaluate your organization's customer-related technology initiatives, and create strategies that will provide measurable increases in satisfaction and retention.
Key report areas include:
- Customer-oriented strategies
- Shifting buying patterns
- IT involvement with customers
- Measuring success
- Outsourcing and its impact on the customer experience