Oracle ID Graph Helps Marketers Target Customers Anywhere - InformationWeek

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4/1/2015
12:36 PM
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Oracle ID Graph Helps Marketers Target Customers Anywhere

Oracle adapts BlueKai ID technology so Oracle Marketing Cloud users can reach customers in mobile, social, and advertising interactions.

Knitting together components of its Marketing Cloud, Oracle is applying BlueKai ID tech to marketing outreach, and it's also integrating cross-channel marketing, content, and e-commerce capabilities.

Knitting together components of its Marketing Cloud, Oracle is applying BlueKai ID tech to marketing outreach, and it's also integrating cross-channel marketing, content, and e-commerce capabilities.

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