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ERP Vendor SSA Global To Buy CRM Provider E.piphany For $329 Million

It's SSA's 10th acquisition since 2001.
SSA Global Technologies Inc., an enterprise-resource-planning and services company, plans to acquire customer-relationship-management provider E.piphany Inc. The transaction is valued at $329 million, or $4.20 per share to stockholders.

Epiphany's applications for sales, service, marketing, and customer analytics are built on a similar services-oriented architecture to SSA Global's recently released SSA Technology Architecture, using Java 2 Enterprise Edition technology. "We're building a consolidated technology framework that is the basis for all our solutions, and we've already started to roll that into a number of applications already released, including ERP LM, released in November, and ERP LX, released in April," Jeremy Suratt, solution marketing manager for technology at SSA Global, told InformationWeek in July.

The transaction is expected to close within eight to 12 weeks. At that time the product road map will be released. It's expected E.piphany's technology will be integrated into SSA Global's CRM suite.

Much of SSA's technology is acquired. In fact, E.piphany is SSA's 10th acquisition since April 2001, when it scooped up Max International. SSA is using technology acquired from Baan and Infinium Software to create a Web-user interface, applying it to its existing technology as a tool for its applications.

SSA also is using acquired technology to build an integration infrastructure. When SSA acquired Baan, "we inherited an integration platform that enables us to provide uniform connectivity with help from adapters to our applications," Suratt says. "In September, the tools will become available on the Eclipse platform," an open-source development environment donated to the community by IBM.