re: 6 Lies About Big Data
Lie # 6 is the key - doing something with the analysis. Often the focus of analytic success stories is the really smart strategic decisions. But let's face it you don't make that many strategic decisions. Now think about tactical decisions - retaining a customer, what product to offer, what price to pay for supplies. There are several orders of magnitude more tactical decisions than strategic ones.
"Doing something with our analysis" at the front lines of business will drive ROI from Big Data.