BI 2.0: Data Visualization Meets Social Networking - InformationWeek

InformationWeek is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them.Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

IoT
IoT
Software // Information Management
News
6/21/2007
09:40 AM
Connect Directly
Google+
LinkedIn
Twitter
RSS
E-Mail
50%
50%

BI 2.0: Data Visualization Meets Social Networking

Web sites demonstrate that analysis gets better when it's open to discussion.

Get ready BI gurus. Are you willing to submit your work to open communities so users can rate and blog about your analyses and suggest improvements? That's what happens at Many-Eyes.com, an IBM Alphaworks site demonstrated at this week's Enterprise 2.0 event in Boston.

Launched in January, the site was inspired by Martin Wattenberg's NameVoyager" on babynamewizard.com, a site created to promote the book of the same name, written by his wife, Laura Wattenberg. The tool supports data visualizations around names and name popularity trends over time, based on publicly available Social Security Administration information on more than 5,000 names.

"People got addicted to this when they started using it, and Martin soon discovered that there were tens of thousands of blog entries about the analyses," says Irene Greif, director of the CUE Research Group, IBM Research Division. "People who didn't care about baby names were getting sucked into the analysis, so we imagined how people might respond if this was information they really cared about."

IBM came up with the Many-Eyes site to experiment with what Greif calls "collaborative social data analysis." The site offers a range of visualizations and data sets, but users can also upload their own data, bookmark the visualizations and create new "topic hubs." Visitors can use blog-style commenting features, and a "rating" feature was recently added in response to user feedback.

"We think the concept works in part because it's an intuitive, dynamic interface, so it's kind of fun," says Greif. "We do a fair amount of editorial work to keep the site lively by featuring visualizations and topic hubs, but it works like magic when you tie it into the blogopshere."

A consistent theme at the Enterprise 2.0 event was that business wins when the collective thinking of a community is harnessed for innovation, analysis and decision making. That may require a cultural shift, however, as top-down organizations learn to share information (within the bounds of security and privacy constraints) and open the door to the ivory tower.

We welcome your comments on this topic on our social media channels, or [contact us directly] with questions about the site.
Comment  | 
Print  | 
More Insights
Slideshows
IT Careers: Top 10 US Cities for Tech Jobs
Cynthia Harvey, Freelance Journalist, InformationWeek,  1/14/2020
Commentary
Predictions for Cloud Computing in 2020
James Kobielus, Research Director, Futurum,  1/9/2020
News
What's Next: AI and Data Trends for 2020 and Beyond
Jessica Davis, Senior Editor, Enterprise Apps,  12/30/2019
White Papers
Register for InformationWeek Newsletters
Video
Current Issue
The Cloud Gets Ready for the 20's
This IT Trend Report explores how cloud computing is being shaped for the next phase in its maturation. It will help enterprise IT decision makers and business leaders understand some of the key trends reflected emerging cloud concepts and technologies, and in enterprise cloud usage patterns. Get it today!
Slideshows
Flash Poll