Blockchain: 5 Use Cases for the Enterprise - InformationWeek

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9/28/2018
08:10 AM
Jessica Davis
Jessica Davis
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Blockchain: 5 Use Cases for the Enterprise

Everybody talks about blockchain, but is anybody really doing it? Here's a look at five use cases across industries.
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Intellectual Property

Who owns the rights to a photograph, to an online article, to a downloadable software app? What about music and video. Intellectual property has experienced an era of theft and piracy since the internet made it easy for people to share digital files. Can blockchain help protect intellectual property rights? A number of companies are investigating its use for just that purpose. For instance, Eastman Kodak Co, the company with its roots in cameras and film, has worked with a technology startup to develop a blockchain-based system called KODAKOne to protect the copyright of images and photographs registered on the platform. News service company, The Associated Press, has forged a deal with Civil Media Company. The deal is designed to help AP execute blockchain-based content licensing and track content usage and consumption trends, according to an announcement from Civil in August. The Civil technology enables proven authorship and ownership of content including photos, smart contract licensing terms, and incentives for ethical behavior, according to the announcement.

"AP has been pushing into new digital territory for more than two decades, and Civil is opening up another new space with interesting technology to explore and a commitment to good journalism," said Jim Kennedy, AP's senior VP for Strategy and Enterprise Development. "We're eager to help cultivate the space and demonstrate our value to a new set of digital publishers."

 

Jessica Davis has spent a career covering the intersection of business and technology at titles including IDG's Infoworld, Ziff Davis Enterprise's eWeek and Channel Insider, and Penton Technology's MSPmentor. She's passionate about the practical use of business intelligence, ... View Full Bio

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