European CRM Provider Voice-Enables Business Processes with LignUp Communications Platform - InformationWeek

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European CRM Provider Voice-Enables Business Processes with LignUp Communications Platform

Selligent and LignUp form partnership to deliver combined offerings.

Selligent, a European provider of CRM solutions, and LignUp Corporation, a provider of converged communications solutions, have announced a partnership to deliver communications-enabled business process (CEBP) solutions by integrating the LignUp Communications Platform with Selligent's enterprise and Web-based customer relationship management solutions. The combined offerings will allow Selligent customers to enjoy voice-enhanced CRM capabilities powered by the LignUp platform. LignUp-enabled Selligent solutions will be generally available by the end of 2006 as a part of the CRM provider's next portfolio release.

Selligent's CRM solutions are designed to manage all phases of customer interaction throughout the complete lifecycle efficiently and profitably. They integrate advanced Web-based sales, marketing and customer care functionality with a multi-channel contact center, as well as content management, document management and analytical CRM applications.

"By tightly integrating the communications function directly with the applications that drive productivity and interact with customers, organizations have a greater ability to sense business environment change and respond efficiently and effectively to that change," said Steve Blood, Research Vice President, Gartner, Inc.

LignUp's flexible communications application server platform enables next generation CTI by combining standard session initiation protocol (SIP) and XML technologies to reduce integration time cycles and costs. This platform allows independent software vendors and on-demand service providers such as Selligent to easily build specialized IP telephony applications or voice-enable existing applications and services.

"Integrating the LignUp platform with our CRM portfolio brings the dynamic capabilities of VoIP -- voice, presence and messaging communications -- to companies working to better develop and manage their customer relationships," said Andre Lejeune, CEO, Selligent. "These IP telephony capabilities bring more value to each customer relationship, allowing these organizations to improve their services and grow their businesses."

"Organizations are always looking for new ways to obtain a competitive edge in reaching out to customers," said Kevin Nethercott, president and COO for LignUp Corporation. "Selligent is demonstrating the value VoIP-enabled CRM solutions can provide an organization, enhancing productivity, efficiency and effectiveness of customer sales representatives."

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