Google's Web Analytics - InformationWeek

InformationWeek is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them.Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

IoT
IoT
Software // Information Management
Commentary
11/14/2005
04:36 PM
Commentary
Commentary
Commentary
50%
50%

Google's Web Analytics

Google, that paragon of market-breaking technology, has begun giving away its Web analytics services.

Google, that paragon of market-breaking technology, has begun giving away its Web analytics services.Urchin, as Google Analytics is also known, comes with nowhere near the same level of capabilities as the tools sold by WebSideStory, Omniture or others. The product, which Google acquired in May, is built more for small firms that don't want to spend a lot for relatively simple capabilities.

But Google, which is eyed warily now by everyone from Microsoft and Wal-Mart to the publishing industry, will raise eyebrows by handing over its functionality free of charge. Vendors don't give something if they don't expect to get something back. Google has got to know that if it can get the small firms accustomed to its interface now, it can expand its client base down the line -- both when those small firms get bigger, and perhaps with added functionality sold to larger organizations down the line.

Urchin's dashboards provide insight into online marketing, referral links and other sources. More advanced integration and customization is available for a fee.

For a full set of reviews of Web analytics tools, including Urchin and some of its more advanced rivals, see this set of reviews from Network Computing.

We welcome your comments on this topic on our social media channels, or [contact us directly] with questions about the site.
Comment  | 
Print  | 
More Insights
InformationWeek Is Getting an Upgrade!

Find out more about our plans to improve the look, functionality, and performance of the InformationWeek site in the coming months.

News
Remote Work Tops SF, NYC for Most High-Paying Job Openings
Jessica Davis, Senior Editor, Enterprise Apps,  7/20/2021
Slideshows
Blockchain Gets Real Across Industries
Lisa Morgan, Freelance Writer,  7/22/2021
Commentary
Seeking a Competitive Edge vs. Chasing Savings in the Cloud
Joao-Pierre S. Ruth, Senior Writer,  7/19/2021
White Papers
Register for InformationWeek Newsletters
Video
Current Issue
Monitoring Critical Cloud Workloads Report
In this report, our experts will discuss how to advance your ability to monitor critical workloads as they move about the various cloud platforms in your company.
Slideshows
Flash Poll