OrderMotion and PivotLink have launched a combined software-as-a-service product for online retailers that ties the latter company's business intelligence with OrderMotion's order-management platform.
PivotLink's technology in general provides analysis of the order life cycle, from order and payment processing to fulfillment and inventory management, campaign management and customer service.PivotLink's product also provides reports and dashboards to help monitor performance and manage operations, marketing and merchandising.
In integrating PivotLink with its OMX product, OrderMotion adds a number of BI capabilities for its customers, which are mostly mid-market online merchants and direct response marketers. The services include the ability to monitor sales trends for demand forecasting and to measure the lifetime value of customers.
Other capabilities include determining what continuity plans are working and why and providing metrics to help develop new cross-sell and up-sell opportunities. The combined service also provides data for rolling out custom promotions targeting key segments of a customer base. The BI tools also can be used to identify issues with returns, shave excess inventory and optimize inventory levels by helping to spread seasonal purchases more evenly.
"Partnering with OrderMotion delivers a new level of visibility and control in the cloud with an order management analytics solution that is easy to use and extremely cost-effective," Dyke Hensen, chief marketing officer at PivotLink, said in a statement.
Pivotlink is offering a trial of its BI product at no charge or a live demo.