Smart Content, Online on a Social Platform Near You - InformationWeek
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11/3/2010
01:12 PM
Seth Grimes
Seth Grimes
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Smart Content, Online on a Social Platform Near You

You'd think the rise of the Social Net would mean the demise of "you had to be there," yet face-to-face still means stronger community and engagement. Being there still matters, but I can offer a next-best-thing, a social-enabled report on Smart Content, a recent content-analytics conference that I organized.

You'd think the rise of the Social Net would mean the demise of "you had to be there," yet face-to-face still means stronger community and engagement. That's why a Rally for Sanity can draw an "insane crowd" (although that label comes from FoxNews.com so it's likely suggesting more than numbers): because of "a sense of community support that's hard to find on a daily basis." Social/news channels get the word out and they report -- but don't replicate or replace -- the experience. There's value in that experience that is richer for all concerned, attendees and social-ites, when preserved and later shared.

But I'm digressing before I've even started. This article is a report on Smart Content, a content-analytics conference that I organized that took place a couple of weeks ago in New York. We had a good crowd although it measured less than 60 microreillys, to use a social-media metric that measures event/individual popularity against the yardstick of Tim O'Reilly's Twitter following. So let's multiply the Smart Content audience, and support the content-analytics community, by sharing.The tweet stream

What's a conference without a "tweet stream"? You can read the #smartcontent Twitter hashtag archive as captured by the TwapperKeeper tool.

Video!

We captured almost all the sessions on video (although viewability and production quality vary). Check out a first set, posted to video-sharing site Vimeo:

Those videos are just a start. We have video of 15 lightning talks and 5 application-spotlight presentations yet to post. Check back at my Vimeo page in a week or better yet, follow @canalytics on Twitter.

You can view the raw footage yourself, but what did attendees think of the presentations?

Live blogging

Courtesy of fast-fingered John Blossom of Shore Communications and Marisa Peacock of CMSWire, we have conference live blogging: Impressions captured and shared on the spot, in John's case via Google Buzz.

Start with John's entries. They are not thematically tagged -- Google Buzz appears to support only location tagging -- so I'll provide you a buzz-list rather than a single URL. First the full sessions --

And next, the applications spotlights --

John even posted a snap of the pre-conference get-together.

And Marisa's day-of blogging:

Analyses

CMSWire's Marisa Peacock also wrote up her interviews with a couple of Smart Content participants, Brooke Aker and Fred Wergeles, posted as Semantics + Intelligence Helps Put Information into Action. Glenn Assheton-Smith similarly draws on Smart Content conversations in his blog article, Content Strategy and Publishing - My introduction to.

EContent Editor Michelle Manafy covered Smart Content in Get Smart: The Content Analytics Conference and Chris Camp of simplify4.me wrote it up "Twitter style" in Smart Content: Machine Enabled but Human Driven.

Lastly, if you'd like a behind-the-scenes look at the conference, check out Laurel Earhart's Hallucination or Vision? Smart Content Conference

Did I miss any write-ups? Drop me a note and I'll add them here.You'd think the rise of the Social Net would mean the demise of "you had to be there," yet face-to-face still means stronger community and engagement. Being there still matters, but I can offer a next-best-thing, a social-enabled report on Smart Content, a recent content-analytics conference that I organized.

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