The 'Googlization' of BI... 7 Feet of Snow Coming! - InformationWeek
IoT
IoT
Software // Information Management
Commentary
2/12/2007
11:37 AM
Cindi Howson
Cindi Howson
Commentary
Connect Directly
Twitter
RSS
E-Mail
50%
50%

The 'Googlization' of BI... 7 Feet of Snow Coming!

One thing is clear: When you have four Intelligent Enterprise bloggers blogging on a similar topic, it's important! My fear though, in looking at Web site logs, is that we're not yet grabbing your attention on just how important this topic is. "Structured and unstructured content" is too conceptual to get you excited. Will the "Googlizing of BI" grab your attention?

One thing is clear: When you have four Intelligent Enterprise bloggers blogging on a similar topic, it's important! My fear though, in looking at Web site logs, is that we're not yet grabbing your attention on just how important this topic is.

"Search and BI" sounds boring. "Structured and unstructured content" is too conceptual to get you excited. Will the "Googlization of BI" grab your attention? "Seven feet of snow coming your way!"? (Okay, NJ is getting only a puny 12 inches, just enough to make me dread flying tomorrow.)As I write in a new BIScorecard report on BI/search integration, I suspect that the Googlization of BI will have as profound an impact on BI as the iPod has had on the music industry. This whole integration is still emerging. As editor Doug Henschen points out, customer references are hard to come by. This is not surprising to me as vendors only recently began shipping solutions, and there is still much industry education that needs to happen.

Read Seth Grimes blog, though, and you know the problem too well: your company built a data warehouse and has hundreds, even thousands of reports, but even sophisticated users can't find what they need. Search-enabled BI goes a long way to solving this issue.

The other big issue that Search-enabled BI can solve is engaging casual users. This is the part of putting a simple interface, like Google, in a manager's hands to enter a phrase "Open Orders Oswego, NY" to have a query built on the fly that tells the manager exactly how much of a mess the snow there will create on the rest of the supply chain. No more overwhelming interface, days of training or long lists of columns and tables!

Even though vendor solutions are still emerging, you as the BI customer need to start preparing now in a number of ways. The most valuable step you can take today is to clean up your business meta data, providing end users with meaningful descriptions and explanations of metrics and columns in the data warehouse. Fail to do this, and you make the value of Search-enabled BI tools less effective.One thing is clear: When you have four Intelligent Enterprise bloggers blogging on a similar topic, it's important! My fear though, in looking at Web site logs, is that we're not yet grabbing your attention on just how important this topic is. "Structured and unstructured content" is too conceptual to get you excited. Will the "Googlizing of BI" grab your attention?

Comment  | 
Print  | 
More Insights
Comments
Newest First  |  Oldest First  |  Threaded View
How Enterprises Are Attacking the IT Security Enterprise
How Enterprises Are Attacking the IT Security Enterprise
To learn more about what organizations are doing to tackle attacks and threats we surveyed a group of 300 IT and infosec professionals to find out what their biggest IT security challenges are and what they're doing to defend against today's threats. Download the report to see what they're saying.
Register for InformationWeek Newsletters
White Papers
Current Issue
Digital Transformation Myths & Truths
Transformation is on every IT organization's to-do list, but effectively transforming IT means a major shift in technology as well as business models and culture. In this IT Trend Report, we examine some of the misconceptions of digital transformation and look at steps you can take to succeed technically and culturally.
Video
Slideshows
Twitter Feed
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.
Flash Poll