White House Seeks Advice On Tweets - InformationWeek
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6/3/2011
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White House Seeks Advice On Tweets

The Obama administration has posted a survey online asking for feedback on its own social-media activity, as well as questioning people about their own online habits.

Obama's Tech Tools
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The White House is seeking advice from the public on its use of social media, in particular the posts officials make on a variety of Twitter accounts.

"How's the @whitehouse account doing?" the administration posted on the main White House Twitter account Thursday. "Things you like? Things it could do better?"

The post invited Twitter users to take an online survey providing feedback on its Twitter activity, as well as asking a range of other questions about their own social media and other online use.

The White House officially sponsors a host of Twitter feeds.

In addition to @whitehouse, Obama administration officials also post on @lacasablanca, @PressSec, @billburton44, @petesouza, @macon44, @whitehouseostp, @OpenGov, @JoiningForces and @LetsMove. The survey asks Twitter users if they follow White House feeds or whether they knew they even existed. It also asks if people think the White House is posting enough information on its Twitter feed or if they want to see more.

Other information sought in the survey is what type of social media sites people are using and how often they use them. In addition to Twitter, the survey asks people to report back on their use of Facebook, YouTube, Flickr, LinkedIn, and social bookmarking sites such as Digg, Reddit, and Delicious. It also asks people if there are other social-networking sites they use and how often they use them.

The Obama administration is certainly the most active so far in its use of social media sites like Twitter and Facebook, but, to be fair, Obama is the first president to have such a wide audience for social-networking activity. New data from Pew Research shows that 13% of adult Web users in the states are using Twitter, up from 8% in November.

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