Microsoft HoloLens Development Edition Available For Pre-Order - InformationWeek

InformationWeek is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them.Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.


Microsoft HoloLens Development Edition Available For Pre-Order

Microsoft kicked off its HoloLens Development Edition pre-orders Monday, as it moves one step closer to expanding the ecosystem for the augmented reality device.

10 IoT Development Best Practices For Success
10 IoT Development Best Practices For Success
(Click image for larger view and slideshow.)

Microsoft opened pre-order sales for its HoloLens Development Edition on Monday in a move to expand the ecosystem for its augmented reality device, and avoid a repeat of the Kinect conundrum.

Microsoft is selling the HoloLens Development Edition for $3,000, with shipments beginning on March 30 in the US, Microsoft announced Monday. With this edition, developers will also receive access to documentation, a developer community, and additional developer tools like Visual Studio projects. Once the developer edition starts shipping, Microsoft will release its HoloLens emulator, so that developers can test holographic apps on PCs without need of an actual HoloLens.

"This is the first step in our journey to consumers. A step focused on our commercial partnerships and on supporting developers, who will help pave the way to consumer availability with amazing new holographic experiences," said Alex Kipman, a Microsoft technical fellow and creator of the HoloLens, in a blog post.

(Image: Microsoft)

(Image: Microsoft)

The Redmond giant is aiming to build up a wide breath of apps for the AR device before it ships to consumers, in a move to avoid a repeat of its Kinect disaster. Initially, the Kinect had an astronomical surge in sales, but that early rocket ride crashed after consumers could not find enough apps for the game to justify its purchase.

Microsoft's Kinect strategy failed in that it believed that once it was widely used by consumers across its markets that developers would jump in to create games, according to TechRadar.

Kipman, in a presentation last week at the TED conference in Vancouver, is keenly aware a reverse strategy is needed.

"If a consumer bought (HoloLens) today, they would have 12 things to do with it," Kipman is quoted in a Re/code article. "And they would say, 'Cool, I bought a $3,000 product that I can do 12 things with and now it is collecting dust.'"

[Read Microsoft, Volvo Partner to Sell Cars Using HoloLens.]

Microsoft, which introduced HoloLens over a year ago, has had thousands of developers play with the device and contribute ideas to via Microsoft's "Share Your Idea" pathway. Its HoloLens roadshows were fully booked within 90 minutes after becoming available for sign-up, Kipman noted in his blog, adding, "The enthusiasm we are seeing is exciting."

HoloLens is closely tied to the Windows 10 operating system, which supports APIs for holographic computing. HoloLens is designed to be a set of augmented reality glasses that imposes a visual layer over the real environment that surrounds the user. (A virtual reality device fully immerses a user in a created environment.)

Although the HoloLens will be shipping to developers at the end of March, no date has been given as to when it will eventually reach consumers.

Rising stars wanted. Are you an IT professional under age 30 who's making a major contribution to the field? Do you know someone who fits that description? Submit your entry now for InformationWeek's Pearl Award. Full details and a submission form can be found here.

Dawn Kawamoto is an Associate Editor for Dark Reading, where she covers cybersecurity news and trends. She is an award-winning journalist who has written and edited technology, management, leadership, career, finance, and innovation stories for such publications as CNET's ... View Full Bio

We welcome your comments on this topic on our social media channels, or [contact us directly] with questions about the site.
Comment  | 
Print  | 
More Insights
InformationWeek Is Getting an Upgrade!

Find out more about our plans to improve the look, functionality, and performance of the InformationWeek site in the coming months.

Becoming a Self-Taught Cybersecurity Pro
Jessica Davis, Senior Editor, Enterprise Apps,  6/9/2021
Ancestry's DevOps Strategy to Control Its CI/CD Pipeline
Joao-Pierre S. Ruth, Senior Writer,  6/4/2021
IT Leadership: 10 Ways to Unleash Enterprise Innovation
Lisa Morgan, Freelance Writer,  6/8/2021
White Papers
Register for InformationWeek Newsletters
2021 State of ITOps and SecOps Report
2021 State of ITOps and SecOps Report
This new report from InformationWeek explores what we've learned over the past year, critical trends around ITOps and SecOps, and where leaders are focusing their time and efforts to support a growing digital economy. Download it today!
Current Issue
Planning Your Digital Transformation Roadmap
Download this report to learn about the latest technologies and best practices or ensuring a successful transition from outdated business transformation tactics.
Flash Poll