Apple Dumps Google Search For Microsoft's Bing - InformationWeek

InformationWeek is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them.Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Software // Operating Systems
03:37 PM
Connect Directly

Apple Dumps Google Search For Microsoft's Bing

Apple switches default search tool in latest OS X and iOS versions to Microsoft Bing.

Image: Ming-yen Hsu (Flickr).
Image: Ming-yen Hsu (Flickr).

Comment  | 
Print  | 
Oldest First  |  Newest First  |  Threaded View
Page 1 / 3   >   >>
Thomas Claburn
Thomas Claburn,
User Rank: Author
6/3/2014 | 4:34:48 PM
Will it switch users?
As far as I can tell, Spotlight in OS X 10.9 doesn't have a way to set the Web search provider. Does this mean everyone who upgrades to 10.10 will get Bing? And if so, will Google be a non-default option?
David F. Carr
David F. Carr,
User Rank: Author
6/3/2014 | 6:13:25 PM
Will Google be missed on Mac OS?
Will be interesting to see whether this backfires the way kicking Google Maps off the iPhone did, initially. My guess is no: for the functions where people would use the default search function (rather than taking a browser to, Mac users are likely to find Bing meets their needs just as well.

Of course, I'm thinking functionally. Does Google brand loyalty run deep enough to provoke outrage over this move?
Charlie Babcock
Charlie Babcock,
User Rank: Author
6/3/2014 | 7:08:00 PM
Google has an edge, will be missed by Apple users
I use Bing for about 40% of my searches and it meets the Prairie Home Companion's standard of "pretty good." But Google still clearly has an edge in speed and quality of results on hot, new topics. So some Apple users are not only going to notice, they will gnash their teeth and think once again what life might be like outside the Apple reservation. 
User Rank: Strategist
6/3/2014 | 7:43:15 PM
Re: Google has an edge, will be missed by Apple users
@Charlie: you can count me in among the "teeth-gnashers" on this one. seems to me the goal should be offering th best availsble services to your customers, not playing games of one-upsmanship with competitors.

Which leads me to wonder: What, in your view, has been the most egregious example of this type of competitive one-upsmanship among tech companies that has ended up being bad for customers?

The US mishmash of cellular systems in the early days of wireless and proprietarty handsets for each carrier is one of my favorite examples for having slowed down adoption of cellular and hampered quality of services in the U.S. compared to toher countries.

What's yours?

User Rank: Apprentice
6/3/2014 | 8:09:24 PM
bling? say it ain't so...
Bling?  Really?  Come now Apple, that's the WORST choice you could make.

Stop the politics Tim,  let the USERS decide which search engine they want...

....oh,  wait, sorry, I forgot this is Apple we're talking about.
Li Tan
Li Tan,
User Rank: Ninja
6/4/2014 | 3:52:41 AM
Re: bling? say it ain't so...
I will sit there still with finger crossed. The decision is not really made by the vendor but by the end user. What the user community will say will finally determine its destine...
User Rank: Ninja
6/4/2014 | 7:31:42 AM
Re: bling? say it ain't so...
In Apple's defense they haven't removed options they have added options they are just steering the default search engine over to Bing which does look to be a jab at Google.  The options for default search engines expanded and include DuckDuckGo and Yahoo besides Google and Bing.  What I find most interesting through this is that Apple picked a past rival to get under the skin of what they see as their biggest current rival.  Funny how the old saying keep your friends close and your enemies closer applies here.
Shane M. O'Neill
Shane M. O'Neill,
User Rank: Author
6/4/2014 | 9:48:02 AM
Google vendetta
Google continues to get under Apple's skin. But, to be fair, shouldn't Apple use the search engine favored by the most people as its default? I guess the enemy of my enemy really is my friend. Microsoft and Apple are getting too chummy. It's making me uncomfortable.
User Rank: Ninja
6/4/2014 | 10:09:46 AM
I must admit, I'm surprised this didn't happen sooner. Highlighting the product of your main software competitor seems like an odd strategy, even if that service is traditionally considered better than the alternatives. 
User Rank: Ninja
6/4/2014 | 10:11:12 AM
Re: Will Google be missed on Mac OS?
Bing is not the number one search engine on Windows XP, Vista, Win7 or even Win8 where users are forced to have Bing installed.  Google is dispite Microsoft bullying tactics to force Bing on everybody.  In the face of this acceptance Apple desides otherwise.  If Apple gives its customers a true choice, Bing won't be the search engine of choice for most.  If forced to use Bing I bet a lot of Apple customers won't upgrade, me for one.
Page 1 / 3   >   >>
Enterprise Guide to Edge Computing
Cathleen Gagne, Managing Editor, InformationWeek,  10/15/2019
Rethinking IT: Tech Investments that Drive Business Growth
Jessica Davis, Senior Editor, Enterprise Apps,  10/3/2019
IT Careers: 12 Job Skills in Demand for 2020
Cynthia Harvey, Freelance Journalist, InformationWeek,  10/1/2019
White Papers
Register for InformationWeek Newsletters
Current Issue
Getting Started With Emerging Technologies
Looking to help your enterprise IT team ease the stress of putting new/emerging technologies such as AI, machine learning and IoT to work for their organizations? There are a few ways to get off on the right foot. In this report we share some expert advice on how to approach some of these seemingly daunting tech challenges.
Flash Poll