Apple Dumps Google Search For Microsoft's Bing - InformationWeek

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6/3/2014
03:37 PM
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Apple Dumps Google Search For Microsoft's Bing

Apple switches default search tool in latest OS X and iOS versions to Microsoft Bing.

Apple WWDC 2014: 9 Things To Expect
Apple WWDC 2014: 9 Things To Expect
(Click image for larger view and slideshow.)

Apple has dealt Google another blow by announcing a new default Web search provider in its operating system: Bing.

At Apple's Worldwide Developer Conference on Monday, the company unveiled a number of updates, including new operating system OS X Yosemite and major changes to Spotlight, Apple's baked-in search function.

Users traditionally searched with Spotlight by clicking the magnifying glass icon on their desktop to find files on their computer's hard drive. In Yosemite, users type on the desktop to search, no longer needing to click Spotlight's icon. Apple also extended Spotlight's search function to include both local files and the Internet results -- via Microsoft's searching engine, Bing.

[What's new in iOS 8? Read Apple iOS 8: What Consumers, Developers Gain. ]

The move from Google's search engine to Bing is significant. Before, if you wanted to search the Internet via Spotlight, Apple prompted you to open a new window in Safari, which defaulted to Google. When you search the Web via Spotlight in its new operating system, Apple will display search results from Bing instead.

This isn't Apple's first dig at Google. Last year, the company struck a deal with Microsoft to name Bing as the default search engine for questions that users asked Siri.

Image: Ming-yen Hsu (Flickr).
Image: Ming-yen Hsu (Flickr).

"Last year, Bing became the default Web search for Siri, and now will also be the default Web search provider in the redesigned Spotlight search feature for the next generation of iOS and OS X," a spokesperson for Microsoft said. "We're excited about extending the Bing platform to help iOS and Mac customers find what they need to get things done."

Although Apple's allegiance has shifted to Bing, the company hasn't blacklisted Google entirely. Google is still the primary search engine for Apple's mobile Safari browser.

In addition to its switch to Bing, Apple announced it will add popular private search engine DuckDuckGo to its list of default search engines, which also include Google, Yahoo, and Bing.

"Safari now gives you more control over your privacy on the Web," Apple said in its announcement. "You can open one Safari window in Private Browsing mode […] while keeping others in regular browsing mode. You can also now search the Web using DuckDuckGo, a search engine that doesn't track you."

DuckDuckGo functions similarly to other popular search engines, with that one exception: It doesn't track cookies nor does it save your search history, making it a popular alternative to Google for users who are concerned about privacy. Last year, DuckDuckGo performed more than 1 billion searches.

What do Uber, Bank of America, and Walgreens have to do with your mobile app strategy? Find out in the new Maximizing Mobility issue of InformationWeek Tech Digest.

Kristin Burnham currently serves as InformationWeek.com's Senior Editor, covering social media, social business, IT leadership and IT careers. Prior to joining InformationWeek in July 2013, she served in a number of roles at CIO magazine and CIO.com, most recently as senior ... View Full Bio

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DDURBIN1
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DDURBIN1,
User Rank: Ninja
6/4/2014 | 10:18:08 AM
Re: Surprised
I think Apples decision lies in Microsoft making Office available on iOS iPads where Google has no such leverage.  It's tit for tat.
majenkins
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majenkins,
User Rank: Ninja
6/4/2014 | 2:55:09 PM
Re: Will Google be missed on Mac OS?
Ddurbin, I suspect you are correct however I think most normal users prefer Google because they have never used anything else, and if they did it looked different so they changed back. When most people say "just Google it" few regular users are even going to realize there is another search engine available. Personally I prefer Bing, I usually find their results better, though not always, and like hate that Google starts wasting time searching before I finish typing. That is very distracting to me as I try to watch what I am typing. I know this can be turned off but it doesn't help to turn it off when your cookie cleaner essentially turns it back on a day or so later.
MichaelZ455
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MichaelZ455,
User Rank: Guru
6/8/2014 | 10:20:37 AM
Re: Will Google be missed on Mac OS?
I didn't realize Bing had to be 'installed'.  I personally delete all toolbars if that is what you mean.  I do more than just search for things on my computers.  Toolbars tend to add some unpredictability to the computing experience by making decisions for you (blocking sites, redirecting things)
MichaelZ455
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MichaelZ455,
User Rank: Guru
6/8/2014 | 10:21:40 AM
Re: Surprised
Wait, Microsoft isn't an Apple competitor?  Hmmm
MichaelZ455
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MichaelZ455,
User Rank: Guru
6/8/2014 | 10:30:37 AM
Re: Will Google be missed on Mac OS?
I prefer google searches but I took the "Bing challenge" and actually prefer google in that test too.  That said, I use startpage.com for personal reasons but it does use google's search engine.

Apple should let their customers decide which is best.  Isn't this what the infamous Microsoft lawsuit was about?  Browser choice?  Why not let consumers choose which search engine they want.


I will say this about Bing and the inflated stats.  Ever see one of those articles on msn.com, where you have a list of "20 things....", "15 most expensive cities to live in..." and such?  Well, as you go through the article it is very vague and you have to click on the links to reveal each one to read the article.  That is 15 or 20 Bing searches just to read an article.  So as a result I woud have done 20 Bing searches to read an article and I am not even a fan of Bing.  To read such an article is as bad as having a video (usually with a video ad first) forced on you instead of just being able to read something.  You know what I do in both of these cases?  I just close the browser and don't bother proceeding.  If I actually want to read up on whatever the content was I startpage.com it.  Honestly I think I dislike pretty pictures in Bing searches when I just need content.


Microsoft being able to inflate stats does not make Bing a better search engine.  Apple is going downhill since Jobs died
DDURBIN1
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DDURBIN1,
User Rank: Ninja
6/9/2014 | 9:47:15 AM
Re: Will Google be missed on Mac OS?
@majenkins; Unlike the GOP or DNC, I don't believe most people are naive about everything in their lives including search engines.
DDURBIN1
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DDURBIN1,
User Rank: Ninja
6/9/2014 | 10:03:07 AM
Re: Will Google be missed on Mac OS?
@MichaelZ455, in Windows 8 Bing is now baked in, where as you had a choice previously now you don't.  Bing is used by the the OS's desktop and Metro searches. You can still use Google or install Google toolbar. 
majenkins
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majenkins,
User Rank: Ninja
6/9/2014 | 10:29:47 AM
Re: Will Google be missed on Mac OS?
DDURBIN1 If you believe the majority of everyday computer users know or care what search engine they use then I would say you probably haven't worked with very many everyday computer users.
MichaelZ455
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MichaelZ455,
User Rank: Guru
6/9/2014 | 11:27:33 AM
Re: Will Google be missed on Mac OS?
DDURBIN1-What exactly does that mean?  If I use Chrome or Firefox would it affect me at all?   If so then this is a very stupid decision on Apple's part because it will coerce people to use an alternate browser if they don't already.  I support a free an open internet which I can decide on what to access, not to be forced down a certain path.  Personally, I don't like Bing.  Whether or not I could learn to like it is besides the point.  The loss of productivity on my part is not worth it as I use startpage.com quite a bit for my google searches.

This decision should be left to the user!

 
DDURBIN1
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DDURBIN1,
User Rank: Ninja
6/9/2014 | 11:53:03 AM
Re: Will Google be missed on Mac OS?
@MichaelZ455, Don't upgrade to Win8 and you'll be fine just like a Ka-zillion other Windows users.  Bing is now part of Windows 8 (baked in).  You can NOT delete it as you can with all other versions of Windows. For Desktop and Metro searches Bing is the tool you will use in Windows 8 by default.  However you can add and use other search engines for the internet and desktop from Google or other search engine apps but they will co-exist with Bing.
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